Citroen and The Saturdays Team Up In '30 Days' Music Video
PARIS - April 12, 2012: Pop starlets, The Saturdays, arrived in style on the set of their video shoot for new single, 30 Days, as CitroŽn provided a distinctive DS4 for the opening sequence of the video. Showcasing the band’s latest single - to be released in the UK on 13 May - the 30 Days video sees Frankie, Mollie, Vanessa, Rochelle and Una use the car to go speed-dating at an American diner.
Directed by Taylor Cohen, the girls filmed individual sequences and group shots in the glamorous, high-tempo video. As well as providing the group with the distinctive set of wheels, CitroŽn was also given exclusive behind the scenes access and caught up with all five members of the band during filming.
Throughout the video shoot, CitroŽn’s cameras captured the set being created, the girls in hair and make-up and also met some of their speed-dating suitors.
Marc Raven, CitroŽn Communications Director, commented: “CitroŽn’s Facebook fans are used to having access to great media content, but I think we’ve stepped it up a level by working with The Saturdays. The girls all loved DS4 and we’re really pleased they wanted to send a special message directly to CitroŽn’s 83,000+ Facebook fans.”