RED BANK, NJ--April 11, 2012: Share It Up!, a subsidiary of PeopleString Corporation, announces that The Hertz Corporation has launched a new social media campaign using Share It Up's patent-pending Social Coupon platform, which enables consumers to increase the value of a special offer by sharing the promotion through their social networks, and enables brands, retailers and agencies to increase customer engagement and amplify the reach of their marketing programs.
“Hertz is empowering our social media brand ambassadors in an innovative way”
The campaign, which runs through April 30, 2012, offers consumers the opportunity to maximize their Hertz savings when they "Share It Up!" through their social communities. As consumers and their friends share the coupon by clicking the "Share It Up!" button on Hertz's Facebook page, they unlock greater discounts and increase the value of the coupon. Everyone who shares the coupon is able to take advantage of its savings.
"Hertz is empowering our social media brand ambassadors in an innovative way," said Mark P. Frissora, Chairman and Chief Executive Officer, The Hertz Corporation. "Our customers and fans are some of our best advocates, and we are rewarding them as well as their friends and family."
Robert DeMeulemeester, Executive Vice President of Share It Up!, agreed, adding, "As the global leader in car rentals, Hertz is demonstrating that social media is about more than gathering fans. We are excited to be working with Hertz to help them harness the power of their fans, followers and customers to drive brand awareness, loyalty, and sales."
The Hertz Share It Up! campaign runs from April 11, 2012 through April 30, 2012 and can be accessed on the Hertz Facebook page at Facebook Hetz. The campaign offer is valid on weekend and weekday rentals from April 16, 2012 through July 16, 2012.
Share It Up! works by encouraging brands' fan base to transform a good deal into a great deal by sharing it with their extended network through the Share It Up! application, which is integrated into the brand's Facebook pages with a few clicks. Unlike a static coupon, the Share It Up! coupon increases in value the more it is shared within social networks--rewarding Facebook fans, Twitter followers, and email subscribers. This amplifies the potential reach with consumers, who are more engaged and more likely to take action because they receive the referral from a trusted friend.
About Hertz
Hertz is the largest worldwide airport general use car rental brand operating from approximately 8,500 locations in approximately 150 countries worldwide. Hertz is the number one airport car rental brand in the U.S. and at 94 major airports in Europe, operating both corporate and licensee locations in cities and airports in North America, Europe, Latin America, Asia, Australia and New Zealand. In addition, the Company has licensee locations in cities and airports in Africa and the Middle East. In addition, Hertz operates one of the world's largest equipment rental businesses, Hertz Equipment Rental Corporation, offering a diverse line of rental equipment, including tools and supplies, and new and used equipment for sale from approximately 320 branches in the United States, Canada, France, Spain, Italy, China and Saudi Arabia, as well as through its international licensees. In late 2008, Hertz introduced a global car-sharing service, now referred to as Hertz On Demand, where customers can rent by the hour from various locations in the U.S., Canada and Europe. Hertz also owns Donlen Corporation, based in Northbrook, Illinois, which is a leader in fleet leasing and management services.
About Share It Up!
Share It Up! is the next generation of the 100-plus-year-old, multi-billion dollar global couponing industry. Share It Up!'s patent-pending Social Coupon platform enables brands, retailers, e-tailers, and agencies to combine the power of word-of-mouth marketing and consumer desire for the best possible deal with the fun of social gaming and the viral amplification and reach enabled by social media. Share It Up! is a subsidiary of PeopleString Corporation. For more information, visit Share It Up.
