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SEAT Ramps Up Product Offensive with Three New Models at Geneva Motor Show +VIDEO


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Seat Press Conference at Geneva Motor Show

Geneva - March 6, 2012: At the Geneva Motor Show, SEAT’s President James Muir unveiled the next phase of the brand’s product offensive in the form of a close-to-production study – the dramatic Toledo Concept. It combines the proportions of a classic saloon car with a very sophisticated and sporty, almost coupé-like design.

Two other new models were also presented, underlining the Spanish brand’s ongoing product offensive – the new Ibiza hatchback and Mii city car in five-door format.

The Toledo Concept represents a preview of a production model that will be inspired by this Concept model. The production version will appear on the European market before the end of 2012 and heralds the return of the famous Toledo name to the SEAT range.


Watch the Seat Press Conference highlights


New Toledo offers impressive space in compact dimensions

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Seat Toledo concept

The next generation of the SEAT Toledo is an exceptional combination of emotion, outstanding design quality and rational usability. But its striking design does not compromise the functionality. The Toledo Concept offers impressive spaciousness within compact dimensions.

Within its length of 4.48 metres, the new Toledo will offer a generously proportioned interior for five people, a luggage compartment of more than 500 litres and the convenience of a large rear hatch and folding rear bench. Thus, the future Toledo manages to reconcile perfectly the apparently incompatible – combining an almost coupé-like profile with the comparable functionality of an estate car.

New Ibiza

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Seat Ibiza

As well as the new Toledo Concept, SEAT also used the occasion of the Geneva Motor Show to display the new Ibiza for the first time. As the best-selling model in the brand’s range, the Ibiza benefits from an extensively updated exterior design.

The changes to the Ibiza’s styling bring added presence and precision to the car’s appearance, drawing inspiration from SEAT’s new design language that has been showcased on its recent concept cars, the IBE, IBX and IBL.


Watch the Seat Ibiza retrospective and new vehicle introduction


Sporty character and high product quality are written all over the new Ibiza’s face. The distinctive centrepiece is the trapezoidal grille featuring the SEAT logo. The flatter proportions and horizontal honeycomb structure of the grille and the lower air intake emphasise the width of the new Ibiza.

Another key change is in the design of the headlights. The edgy style of the lamps is a hallmark feature of the new SEAT design language, while being perfectly integrated into the Ibiza’s sculptural form. The headlamps are available in two halogen versions or with optional bi-xenon lamps and LED daytime running lights. The latter trace the form of the headlamps to deliver a unique light signature, as do the optional LED rear lights. Customer deliveries will begin later in the spring.

New Mii 5-door

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Seat Mii

SEAT’s recently introduced Mii city car has gained a new five door configuration. The five-door version offers even more functionality within an unchanged exterior format. The rear doors, with their wide opening angle, make for straightforward access to and egress from the rear bench – small children can be fastened into their child seats with ease, shopping bags can be stowed behind the front seats in one simple movement. With their compact dimensions, the doors also enable easy entry and exit even in tight parking spaces.

And the feeling of spaciousness that is inherent in the Mii will be reinforced by the addition to the range of a panoramic sunroof from March. The glass roof will extend back most of the length of the Mii’s roof, giving a panoramic view to all occupants. Customer deliveries will begin in the summer.


Watch TACH's exclusive Seat Mii promo video


SEAT’s ongoing product offensive will drive the brand’s ambitions for growth, with recently updated versions of the Exeo sedan and the recent introduction of the Mii city car. Additionally, SEAT’s plans for growth will be supported by the launch of the brand into the dynamic Chinese market in the coming months.