Range Rover World Premiere of Evoque Convertible SUV Concept +VIDEO

• SEE ALSO: Exclusive PRESS PASS COVERAGE of the 2012 Geneva Motor Show

The Range Rover Evoque Convertible Concept made its public debut today at the 2012 Geneva Motor Show. One of the most talked about vehicles at the Show, the Evoque Convertible Concept is the world's first premium SUV convertible.

It is a bold design study that builds on the current model's success and reflects Land Rover's expertise at identifying and leading new market segments. The soft-top concept vehicle features a fully retractable premium roof with a Roll Over Protection System [ROPS]. The convertible cleverly combines capability and versatility with a drop down tailgate and a comfortable four-seat set up.

Watch the Evoque convertible concept promo video

Whilst there are no current plans to put the Evoque convertible into production, Land Rover will be gauging reaction to the concept and listening carefully to feedback.

On unveiling the exciting new concept at the JLR press conference, Land Rover Design Director, Gerry McGovern, said: "We believe that the Evoque lends itself beautifully to the idea of a convertible. From a pure design perspective, we have used Evoque's dramatic shape to create a distinctive and highly desirable proposition."

Watch highlights of the joint Land Rover Jaguar Press Conference in Geneva

• SEE ALSO: Range Rover Evoque Convertible Concept to be Revealed at 2012 Geneva Motor Show