Growing up!: Small Car Family Expands At Geneva Motor Show


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MILTON KEYNES, UNITED KINGDOM – March 2, 2012: The new up! range is growing, with the unveiling of four up! design studies at the Geneva Motor Show next week, each of which shows the versatility and potential of the cleverly compact new Volkswagen city car.

The up! is as versatile as a Swiss Army Knife, so what better tribute to the host country of the Geneva Motor Show than the swiss up! concept. Inside and out the swiss up! reflects the colours of the Swiss flag, with Tornado Red paintwork, white mirror housings, a white dashboard facia and red bezels around the air vents. A leather band across the back of each front seat is provided for storing the eponymous pocket knife.

Next up (or rather next up!) is the winter up!, which is based on the cross up! concept first shown at the Frankfurt Motor Show in 2011. With snowboards on the roof and cool Pure White and Malibu Blue paint, this concept is all set for the ski slopes. The raised ride height and underbody protection create a rugged look, while the low weight of the up!, along with front-wheel drive and ESP with electronic differential lock, make it surprisingly agile in slippery conditions.

Like the swiss up!, the x up! is based on the cross up!, but this time equipped for night-time expeditions, thanks to a roof box that comes with built-in searchlights. Burnt Orange exterior paint is complemented on the inside by two-tone door inserts and hand-sewn up! logos.

Lastly, there’s the cargo up! concept, which shows how you can load up the up! for city deliveries, with a huge 1,400-litre or 426kg payload. Underbody protection and a raised ride height allow the cargo up! to tackle pot-holed city streets, while the rear seats have been removed to create a flat load area. A bulkhead with the upper half made from Plexiglas separates cargo from driver, while the rear and rear side windows are body-coloured, keeping cargo safe from prying eyes while still allowing the driver to see through them.

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