Sprint Cup - NOS Announces Partnership With Roush Fenway Racing
DAYTONA BEACH, Feb. 24, 2012: NOSŪ Energy Drink, the brand known for providing high performance energy, has further solidified its rich motorsports heritage with a partnership with reigning NASCAR Nationwide Series 2011 Champion Ricky Stenhouse Jr. and NASCAR’s winningest team Roush Fenway Racing.
Stenhouse will be the focal point for the brand’s strategic motorsports media outreach, and be featured in national and local initiatives. Fans will be able to take part in the fun by acquiring custom co-branded Stenhouse merchandise and memorabilia through the NOS Rewards Series, the under-the-tab loyalty program launched in 2011.
“We’ve always made it a point to work with partners that embody what NOS stands for—high performance energy, unwavering mental focus, and aggressive determination—and Ricky and Roush Fenway are perfect examples .” said Eric Helms, NOS director of marketing. “Ricky’s young, he’s charismatic, and though he’s had tremendous success, he’s still committed to getting better. We’re excited to be teammates and we can’t wait for the season to start.”
NOS’ energetic colors will be featured on three races as Stenhouse mans the No. 6 Roush Fenway Ford Mustang entry in 2012, as he competes to defend his NASCAR Nationwide Series Championship title. Those races include Daytona on July 6th, Bristol on August 24th and Texas on November 4th.
“It’s awesome to have NOS Energy on our No. 6 Ford Mustang,” said Stenhouse. “We both have our sights set on going fast and finishing first in 2012, and I look forward to drinking a lot of NOS in victory lane this season.”