The Weather Channel and Car Care Council Collaborate on Content for Motorists

15 Million Daily Visitors Dramatically Expands Be Car Care Aware Audience

BETHESDA, MD--Feb. 10, 2012: The Weather Channel Companies (TWCC) will feature vehicle care and maintenance content from the Car Care Council on weather.com, its popular online weather news and information site. A top-20 website, Weather and the digital properties of The Weather Channel reach 62 million web consumers each month.

The Car Care Council, a non-profit organization dedicated to educating consumers about the benefits of vehicle care, maintenance and repair, has partnered with weather.com to provide selected tips and advice for motorists with links back to the new council website, Car Care. With 15 million unique web consumers daily, TWCC has the sixth largest website in the United States.

"We continue to look at how to improve the user experience on weather.com, and that includes offering the best content about how weather affects daily life," said Michael Finnerty, vice president, weather.com for The Weather Channel Companies. "This content gives our consumers valuable information as part of our WeatherReady section to encourage safety preparation for a wide variety of severe weather conditions."

The weather.com site includes both videos and articles about auto safety from the Car Care Council, available from weather.com/safety. Consumers will find information and advice regarding topics such as car maintenance, safe driving and the effects different seasonal weather has on your car. 

"The partnership between weather.com and the Car Care Council is a true win-win opportunity," said Rich White, Car Care Council executive director. "The council will provide credible third-party information for visitors to weather.com seeking tips and advice about how to prepare for a variety of weather driving conditions. In return, the council will position its messages on behalf of the aftermarket on one of the busiest websites in the country and increase its own website traffic."

About the Car Care Council:

The Car Care Council is a non-profit organization established to educate consumers about the benefits of regular vehicle care, maintenance and repair. The Council is the source of information for the "Be Car Care Aware" consumer education campaign which is an initiative funded and directed by the Automotive Aftermarket Industry Association (AAIA). For more information, visit Car Care.