Automotive Performance Brands - Yokohama's New All-Season AVID ENVigor Runflat Tire On Sale!

FULLERTON, Feb. 6, 2012: Yokohama Tire Corporation set a new standard for premium all-season tires with its AVID ENVigorŪ. Now, the benchmark tire, which has been dubbed the “best Grand Performance Tire”, comes with Yokohama’s unique runflat technology. The AVID ENVigorŪ ZPSŪ (Zero Pressure System) goes on sale February 1 and will come in five sizes.

“The AVID ENVigor ZPS delivers high-performance and security,” said Shawn Denlein, Yokohama director of sales, Consumer Products. “Because the ENVigor ZPS can be driven up to 50 miles at 50 miles per hour after the loss of air, consumers don’t have to worry about being stranded on the road because of a flat tire. It gives drivers peace of mind without sacrificing handling.”

Denlein added the new ZPS version delivers, in addition to its runflat advantage, the same benefits as the original ENVigor. “The ENVigor is the most complete performance tire ever created. It is the first and only high-performance tire that successfully blends all-season performance, comfort, enhanced traction and handling, with remarkable fuel efficiency, eco sensibilities and long treadlife.”

The AVID ENVigor ZPS is available in five sizes – 195/55RF16 87V, 205/45RF17 84V, 225/45RF17 91V, 225/50RF17 94V and 245/40RF18 93V – to fit popular vehicles such as the BMW 3 and 5 Series, Lexus GS and SC, and Mini Cooper.

The ENVigor ZPS offers strength from the inside, where it uses rigid sidewall reinforcement with a low heat-generating compound that is designed to support the weight of the vehicle during loss of air pressure. An exclusive bead-filler delivers a comfortable ride during normal operations and high-rigidity under zero-pressure conditions. Additionally, an extra-thick bead wire placed in a hexagonal arrangement allows for easier fitting to the rim and reduces the risk of bead unseating after loss of air pressure.

Denlein said the ENVigor ZPS features Yokohama’s high-tech silica compound, “which provides enhanced low rolling resistance for greater fuel efficiency while maintaining treadlife and exceptional all-weather handling. Also, a significantly quieter ride is assured thanks to our six-pitch tread variation. ”

Other highlights of the ENVigor ZPS include uniblock shoulder and tapered center rib, along with angled groove walls and adaptive 3D sipes, which translate to “peak performance for every season,” Denlein said.