The Auto Channel
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The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Car Brands Offering the Deepest Discounts To Get You To Buy


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But First Snides Remarks: Discounts on new cars are all well and good but the price you pay for your new vehicles is only a part of your total dollar cost, before you buy, compare Total Ownership Costs of all cars and trucks sold in the U.S. Remember paying less for a vehicle that doesn't meet all of your needs, both practical and emotional will drain you every day for the next 10 years so be absolutly sure BEFORE you buy.

To help you make the right decision The Auto Channel offers you 4 Steps That Will Make You A Smart Buyer .

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As we have been saying here for the past 16 years..."get smart not screwed". What do you think? msnide@theautochannel.com.

Washington DC February 1, 2012; The AIADA newsletter reported that January new-vehicle sales defied the still-sagging U.S. economy last year, as pent-up demand, easier and cheaper credit and aggressive marketing helped the industry move 12,778,171 cars and trucks, which represents a 10.3 percent increase over 2010, according to Autodata.

CarWoo.com dug into its database of new-vehicles transaction prices to determine which brands offered buyers the most-generous discounts during 2011, including manufacturers’ incentives and dealers’ markdowns.

Jim Gorzelany writing for Forbes reports that not counting pickup truck sales, the brand at the top of the list was Jeep, which lured shoppers into showrooms with an average 17.7 percent price reduction off their models’ sticker prices. And, although Kia has experienced a meteoric rise in recent years based on a well-reviewed string of new and redesigned models, in 2011, buyers averaged a 12.1 percent discount off of its vehicle list prices, according to CarWoo.com figures.

Other brands in the top discounts list include Nissan at 15.7 percent, Chrysler at 14.2 percent, Suzuki at 13.9 percent, Ford at 13.4 percent, Buick at 13.2, Dodge and Chevrolet tied at 11.9 percent, and Mitsubishi at 11.7 percent.

According to CarWoo.com’s data, men were slightly better at negotiating the lowest price on a new car last year at an average 10.3 percent concession, versus 10.2 percent for female buyers. In terms of geography, those living in the western states (including Alaska and Hawaii) enjoyed the largest average discounts at 10.5 percent off list, with buyers residing in the mountain region getting the lowest price reductions at 9.3 percent.

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