Cyndie Farrow Joins Don Graff Automotive Consulting As Senior Advisor to Help Dealers Accelerate Sales and Fuel Profitability

PRINCETON, NJ--Jan. 27, 2012:  Don Graff Automotive Consulting announced today that Cyndie Farrow has joined the company as a senior advisor. Farrow will lead the performance improvement team focused on helping dealers sell more cars and drive bottom-line revenue growth.

"Cyndie brings proven tactics and real-world expertise that dealers can leverage to boost sales results while gaining incremental efficiencies within their sales, finance and insurance and fixed-operations teams," said Don Graff, CEO of Don Graff Automotive Consulting. "Her track record with helping people learn, developing talent pools, improving systems and information flow and realizing cost savings will be an asset to the dealers we support."

Prior to joining Don Graff, Farrow supported the growth of BMW of North America as the Director for BMW University. In this role, she led and managed all aspects of corporate and dealer operations training for over 15,000 employees in the US. Curriculum encompassed the BMW North American dealerships, headquarters and field organizations.  Farrow focused on expanding individual employee and leadership team member competencies and group effectiveness in brand, product and sales management.

Farrow is a skilled senior Business Management executive who has worked at the manufacturer, wholesale and retail levels of business.  She began her 30-year career with BMWNA in information systems. Cyndie researched, identified and managed efficiencies between US and international applications resulting in a 40% overhead cost savings to the company. She has collaborated on global international projects and functioned effectively in a multi-cultural setting. Farrow improved efficiencies for a $50 million Parts Operation through synergies.  Her facilitator program improved training consistency and quality, while reducing costs by integrating international subsidiaries in the process.  Farrow is an experienced public speaker, having led both seminars and training sessions.  In 2003, she received The Tribute to Women and Industry Award from the YWCA for outstanding performance in leadership and exceptional talent in organization development and management.

Cyndie said, "Dealers recognize Don for his uncompromising commitment to their success. I'm thrilled to be a part of the top-notch team he's assembled. I look forward to collaborating with our dealers to assist them in taking their sales and service operations to the next level."

With a strong emphasis on dealer recruiting and employee retention, the Don Graff Automotive team is well positioned to add incredible value to dealers throughout the country who want to strengthen their internal resources.

About Don Graff Automotive

Don Graff Automotive Consulting is an auto retailer training, consulting and recruiting resource. Their management team has experience working in auto retailing and with top tier vehicle manufacturers. Additional services cover website analysis, call monitoring, lead generation and social media solutions.   Don Graff Automotive