Bridgestone Tires Goes "Balls Out" for Super Bowl Ad Campaign +VIDEO

Bridgestone's football and basketball used in their 2012 Super Bowl TV spot

Bridgestone Americas Releases Commercial “Teaser,” Enhanced Digital Offerings in Advance of Super Bowl XLVI

NASHVILLE, TN - January 26, 2012: In preparation for its fifth year as an advertiser during the Super Bowl, Bridgestone Americas has expanded its online content, including a “teaser” of two new Super Bowl advertisements, as well as bonus digital offerings from well-known athletes and celebrities who bring to life the brand‟s new “Time to Perform” ad campaign.

“Bridgestone Americas was one of the first companies to begin offering highly produced and entertaining teasers ahead of our Super Bowl commercials when we began doing so four years ago,” said Philip Dobbs, Chief Marketing Officer, Bridgestone Americas Tire Operations. “Now it has become standard practice for Super Bowl advertisers to produce really creative and suspenseful teasers. This year‟s sneak peek reveals how the Bridgestone brand plans to change the world of sports with its new line of tire technology-infused performance balls (and puck) that were introduced in the first „Press Conference‟ TV spot of the campaign. Viewers will get the inside scoop on the big-name athletes involved through the revealing behind-the-scenes video. In addition to our teaser, we‟re also releasing several digital shorts that offer interviews and outtakes of our sports superstars.”

Building on the brand‟s socially active fan base, Bridgestone Americas‟ Facebook page serves as the digital epicenter of the new campaign. Visitors there will find 3D animated Performance ball (and puck) and tire models that offer an interactive technology demonstration. Additional celebrity videos will be released leading up to the Feb. 5 game, as well as extra online entertainment planned for debut on Super Bowl Sunday. Enhancing the Bridgestone brand‟s digital presence leading up to the game were the celebrities featured in the ads, who were active on Twitter throughout the commercial shoot and beyond.

Additionally, the company announced that lucky winners of three separate Bridgestone Americas-sponsored online sweepstakes will attend Super Bowl XLVI at Lucas Oil Stadium in Indianapolis, Ind., on February 5, 2012. One sweepstakes was run for the general public through Bridgestone Americas‟ Facebook site, and two separate sweepstakes were held internally for Bridgestone Americas‟ U.S.-based teammates and dealers.