Haartz Corporation tops the all-new MINI Roadster as introduced at NAIAS
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Haartz tops the Iconic All-New MINI Roadster Haartz has topped the iconic brand for seven years
Acton, MA--Jan. 24, 2012: The Haartz Corporation, Haartz, a leading global manufacturer of soft top convertible material, announced today it is supplying the convertible topping for the 2012 MINI Roadster. The two-seat roadster was introduced during the 2012 North American International Auto Show (NAIAS) and is expected to arrive in dealerships in February.
The MINI roadster convertible top is made with Haartz's three-ply composite material layered with an acrylic twill weave outer fabric, a rubber inner layer and a polyester lining fabric. This unique material composition is designed to endure all temperature variations and weather conditions and allows drivers to enjoy a truly all-season vehicle. Black is the only convertible top color option offered on this vehicle.
Since the re-introduction of the MINI Convertible in 2005, Haartz materials have been selected for their style and technology. The two-seat MINI Roadster carries on the tradition of Haartz top textiles on this iconic brand.
Haartz convertible toppings are engineered to dispel the misconceptions of soft top convertibles. Combining the latest in textile and plastics technology, Haartz materials offer benefits on par with both coupes and retractable hard tops including all-season driving and superior acoustical and NVH (noise, vibration and harshness) performance, as well as optimized trunk space when the top is down.
A full-range of customizable laminates allows Haartz to meet the strictest OEM specifications and design targets with lower-cost engineering and manufacturing compared to retractable hardtop designs. Haartz laminates give the automaker the ability to maintain the distinctive appearance of open-air vehicles, top up or down.
About The Haartz Corporation: The Haartz Corporation (Haartz) is the leading manufacturer of convertible topping for automakers across the globe. In addition to convertible and sport-utility topping, Haartz supplies automotive exterior trim including laminates for truck tonneau covers, tire- and nose-covers, and the recently introduced DefenZall(tm) paint protection film. Haartz also offers a full portfolio of automotive interior trim including moldable coverstocks for door panels, instrument panels and console lids, along with a line of artificial leather for seating, door panel and shift-boot applications.
Haartz has been a trusted automotive supplier since 1907, and continues to be privately owned and operated by the Haartz family. The company's headquarters in Acton, Mass., is also home to its North American manufacturing operations. Along with European manufacturing in Mannheim, Germany, Haartz maintains a global presence with sales offices in Detroit, Munich, Tokyo, Delhi and Beijing, employing 400 people worldwide.