Michigan Buick GMC Dealers Take Consumer Product Awareness to a New Level

FYI: GMC Buyer's Guide

FYI: Buick Buyer's Guide

DETROIT--January 24, 2012: Michigan Buick GMC dealers of the Detroit Metro Dealers Association completed their second year of an exciting Sweepstakes Giveaway. Linked with radio personalities at WOMC, Buick-GMC dealers within the association celebrated as a complimentary two-year lease on a 2012 GMC Terrain was given away to a Buick-GMC contestant at the North America International Auto Show (NAIAS).

“We congratulate the winner and hope to be able to share our vision and our products as the years continue.”

Buick-GMC dealers understand the importance of bringing the product to the customer but also want to make the experience more personal by having product experts available for questions as the Mobile Display Tour is dedicated to the connection of dealer to consumer.

The Mobile Display Tour offers consumers the ability to learn about the products offered by Buick-GMC dealers as the large trailer delivers interactive displays, experts in the field and an opportunity to register to win the Sweepstakes Giveaway at participating Detroit Metro Buick dealerships.

"We spend the whole year taking our tour on the road to demonstrate our products to the consumers of Southeast Michigan," said Tom Moran, President of the Detroit Metro Dealers Association. "We congratulate the winner and hope to be able to share our vision and our products as the years continue."

On Saturday, at the NAIAS, 10 finalists took a key fob from a bowl before waiting his or her turn to try and open one of the two prize vehicles. After eight clicks, it was ninth-in-line Grace Gentry who was up for an attempt. A breath and a click later, she was the instant winner of a two-year lease on her choice of a 2012 Buick Regal or a 2012 GMC Terrain.

Being a part of the celebration with Grace while offering a personal connection with Buick-GMC consumers proves that Buick-GMC dealers of the Detroit Metro area offer a true luxury brand and shows the care they take to put the consumer first.

Look for the 2012 Mobile Display Tour in your local Detroit area, and maybe you will be the next big winner.

Learn more about Buick-GMC dealers who serve their local consumers by visiting Michigan Auto Times.