A New Object Of Desire: Citroen DS3 Ultra Prestige Now On Sale

SLOUGH, UNITED KINGDOM – Jan 19, 2012: Citroen has introduced DS3 Ultra Prestige to its UK range just months after the model premiered at the 2011 Frankfurt Motor Show to celebrate DS3’s ongoing sales success. A bold foray into the world of luxury, DS3 Ultra Prestige combines sophisticated style, premium specification and all the distinctive personality of the DS line.

Powered by a punchy THP 155 petrol engine or a fuel and CO2 efficient e-HDi 110 diesel with Stop & Start, prices start from £20,700.

Specific to the DS line, DS3 Ultra Prestige’s front seats are fitted with ‘watchstrap’ design seat upholstery in ‘Club’ leather. The leather itself is of a quality typically reserved for handcrafted ‘made to order’ creations. A mark of the model’s exceptional quality, the front seats also sport a ‘crescendo’ colour effect that is entirely new to the automotive sector. Inspired by the world of fashion - and made using a process specially created for Ultra Prestige - the colour of the leather on the front seats gradually changes from white at the top of the seat back to black on the seat base.

The dashboard strip is covered in ‘Alpine’ white leather, embossed with the DS signature. The colour of the dials also matches the white of the interior detailing. There are ultra-thick protective mats, braided with double top-stitching in contrasting colours. As an extra touch of luxury, leather trim is also fitted to the door panels and central armrest.

Based on the already generously equipped DSport trim level, DS3 Ultra Prestige is available with a choice of two striking body colours - Polar White and Thorium Grey - and feature a sports spoiler, dark-tinted side and rear windows and 17” charcoal-grey alloy wheels. The ‘Ultra Prestige’ graphic that covers the model’s black roof with the DS insignia, provides a range of subtle contrasts, shifting from matt to gloss as the light changes. There is also a ‘Dark Chrome Signature’ option, including black door mirrors with dark chrome base, dark chrome side rubbing strips, front grille surround, front fog light surrounds and an insert on the rear number plate moulding.

Adding to the DSport’s equipment specification that already includes automatic digital air conditioning and a Bluetooth enabled Hi-Fi system, DS3 Ultra Prestige gains Citroën’s integrated MyWay colour satellite navigation system, rear parking sensors, automatic headlamps and windscreen wipers, electrically heated and folding door mirrors and an electrochrome rear view mirror.

DS3 Ultra Prestige is powered by a choice of two refined and efficient engines - a petrol THP 155 6-speed manual and a diesel e-HDi 110 Airdream 6-speed manual. The e-HDi 110 features Citroën’s innovative micro-hybrid technology with Stop & Start, which achieves 74.4mpg on a combined cycle and emits just 99g of CO2/km - delivering the perfect combination of elegant style and impressive eco-credentials.