New Renault Twingo: An Artistic Breakthrough
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VICTORIA, AUSTRALIA – Jan 16, 2012: New Twingo is the product of a desire for fusion, combining the best of the values which made original Twingo such a success with innovation and the cutting-edge modernity of Renault today.
New Twingo is fresh and exciting with a fun, funky design. A cheery urban citizen, in tune with its times, Twingo gains a new, softer, cheerful front end, reflecting the dynamic, mischievous spirit that made the first Twingo such a success. It marks a return to the original spirit of Twingo and states Renault’s new visual identify.
With its own unique character, New Twingo is out to dispel the gloom of everyday life. Thanks to its curvy lines, pop art design, and humorous, playful looks, New Twingo expresses the joy of living… and driving!
In the great tradition of style, Renault has offered the four European ‘artists’ the opportunity to express their vision of a ‘Cabinet of Curiosities’ through an installation in the New Twingo cabin.
Four artists - four nationalities and four artistic disciplines - with “twinguesque” genes express their view of the world: joyous, optimistic, clever and bold, just like the compact city car. Renault has given the main artistic disciplines – fashion, music, design, cooking –an opportunity to express themselves in a bright and original environment: by making over the interior of New Twingo.
The line-up features:
The result – four unique vehicles with four unique personalities.
Twingo Goes Pop by Nicola Roberts
Twingo Goes Pop by Nicola
Roberts is a synopsis of her life: music and fashion – washed down by
gallons of coffee!
A recording studio in the rear evoking her latest album, Cinderella’s Eyes, not to mention a coffee machine, combined with clothes, personalised portable music player, hair dryer and a make-up counter in the front… New Twingo is transformed into the all-purpose car-living space of a British ‘working girl’. But one who is far from run of the mill.
“In my New Twingo Cabinet of Curiosities, as in my latest album, I have strived to blend my dreams and emotions with my personal, very defined vision of reality.”
Joining pop star Nicola’s Twingo are three other unique creations…
Twingo 55 FBG by Jean-Charles de Castelbajac
Playfully
imaginative, but always elegant, Jean-Charles de Castelbajac casts the eye
of a ‘Republican artist’ on New Twingo inventing for it a
Presidential destiny…whereby Twingo, that most democratic of cars,
assumes the mantle of the Republic.
The roll-call (the electoral roll of course) includes period furniture, candelabras and polished parquet flooring. A nod to the sumptuous luxury of the Elysées, complemented by its matt black bodyshell and white rimmed tyres. Very rock ‘n roll.
“Our generation demands a new low-cost luxury. We have to reconcile creativity and democracy. It should be a cast-iron rule for all candidates in the Presidential elections that they have to travel in a Presidential Twingo.”
Twingo Reading Room by Nils Holger Moormann
Nils Holger
Moormann has created in New Twingo a place of peace, rest and meditation,
in stark contrast to the stress which, too often, symbolises cars and
travel in general.
An avid reader, Nils Holger Moormann has created in New Twingo a veritable ‘reading room’ where the inhabitant can escape, far from the madding traffic jam. A library, a big sofa, fireplace…all the components of a wonderfully cosy den…
“With New Twingo Reading Room, I am casting an eye full of hope on the car which is transformed into a personal refuge from which to shelter from the aggression of modern life.”
Scabin Pasta Twingo by Davide Scabin
Davide Scabin, like all
Italians, loves a ‘Bella Macchina’. In the cabin of the New
Twingo, he draws up a detailed inventory of all the components of Italian
cuisine with, as a centre-point for this world of emotions, that essential:
pasta.
He then offers us, in a 3D video, his vision: conceptual and refined yet with his cuisine at its heart.
“For me, the car is like cooking. It is a discovery, a movement, a journey to other people.”
“I see New Twingo as a manifesto, an explosion which expresses the essential values of my work. It is the opposite of standing still like New Twingo.”
