BMW Launches 3 Series Heritage Photo Competition

MULGRAVE, AUSTRALIA – Jan 13, 2012: BMW Australia is calling on BMW 3 Series enthusiasts to submit photos from the past of themselves together with their cars, in order to recreate those memories involving the new car.

BMW Group Australia General Manager - Sales and Marketing , Tom Noble said 3 Series owners are fanatical about their cars and many are bound to have boxes of happy snaps from days of old.

“We are sure our owners will have aged as gracefully as the BMW 3 Series and are excited to see how both our customers and our cars have evolved over the years”, said Noble.

The competition is being run via the BMW Australia Facebook page and calls on entrants to submit photos of themselves together with their car – the older the better.

Photography must be set in Australia as where possible the winning shot will be recreated at the original location.

First prize not only includes the recreated photo but also one month’s use of the new BMW 3 Series together with a BMW Driver Training course under the tuition of ex racing Champion and Chief Driver Trainer Geoff Brabham.,

Five runners up will receive photo recreations and products from BMW’s lifestyle collection.

Entries close 30 March 2012 with the winners to be announced on 5 April.

The new sixth generation BMW 3 Series launches in Australia in February making the competition winner one of the first people in the country to experience the new car.