Strategy Analytics at CES: Connected Car Service Demand Only for Safe, Useful, Compelling Design; User Experience Best Practice Guidelines

BOSTON--January 12, 2012: At the 2012 International Consumer Electronics Show (CES) in Las Vegas, automotive companies are squarely focused on the connected car experience, as seen at exhibits from General Motors and Kia and others. Data from the Strategy Analytics report, "User Needs and Best Practices for Implementing Connected Services in the Car," reveals that consumers are interested in a connected car primarily for:

“While interest in a connected car for those services was high, interest in accessing Facebook and Twitter while driving was low”

• local fuel prices;
• local weather; and
• Internet radio.

"While interest in a connected car for those services was high, interest in accessing Facebook and Twitter while driving was low," stated Chris Schreiner, Director of the Automotive Consumer Insights Service.

Customers will embrace connected services when they include both safe delivery and compelling design. To that end, the Strategy Analytics User Experience Practice (UEP) has released eight best practice guidelines for designing the optimal connected car experience.

"Strategy Analytics has benchmarked existing systems offering connected car services to create these best practice guidelines," added Kevin Nolan, Vice President of Strategy Analytics' User Experience Practice. "OEMs and telematics suppliers need to follow these guidelines in order to ensure a compelling and safe connected car experience."

About Strategy Analytics

Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit Strategy Analytics.