Chevrolet Brings New Sonic RS and Tru Concept Coupe to the Big Detroit Party +VIDEO
Turbocharged 2013 Chevrolet Sonic RS Pushes Performance
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• SEE ALSO: Complete 2012 Detroit Auto Show Press Pass Coverage
DETROIT - January 10, 2012: A hotter Chevrolet Sonic made its public debut at the North American International Auto Show Jan. 14-22.
The new RS amplifies the Sonic’s youthful style and driving experience with unique exterior and interior features matched with a 138-horsepower (103 kW) Ecotec 1.4L turbo engine. Sonic is the only vehicle in its segment to offer a turbocharged powertrain.
“The new Chevrolet Sonic RS pushes Chevrolet’s performance heritage in a new direction, for a new generation of drivers,” said Chris Perry, vice president of Global Chevrolet Marketing. “It takes the Sonic’s great design and latest connectivity features and combines them with a more performance-oriented look and feel.”
Watch the complete Chevrolet Press Conference at the 2012 Detroit Auto Show
The Sonic RS is offered exclusively in the five-door body style. Chevrolet’s exclusive MyLink infotainment system is standard. It enables navigation directions downloaded through a smart phone to be shown on the radio’s large display, and offers the personalized connectivity of Pandora and Stitcher Internet radio.
Sonic RS exterior features
■ New front fascia with new fog lamp design
■ New RS-specific grille
■ New rear fascia
■ New rear spoiler
■ New rocker moldings
■ Unique mirror cap finish
■ Retuned sport exhaust with chrome outlet
■ Unique 17-inch five-spoke wheel design
■ Lowered and stiffened suspension with performance-tuned dampers
■ RS badging.
The more-aggressive look of the Sonic RS is inspired by the concept that debuted in Detroit in 2010. The Sonic RS will be available in Victory Red, Summit White, Cyber Gray Metallic and Black Granite Metallic, which is a new exterior color for the 2013 Sonic.
“The Sonic RS remains true to the progressive spirit of the concept and brings an unmistakable attitude to the segment,” said John Mack, design director for the Sonic. “From every angle and every touch point, it is a car that is unabashed in its performance statement – and one that drives Chevrolet’s performance legacy into its second century.”
One of the most-dramatic cues from the concept carried into the production model is the Sonic RS’s front fascia, which has a deep air dam design that enhances the car’s road-hugging stance. Vertical intakes at the edges of the fascia reinforce the wide, low proportion and house the fog lamps.
Two concept coupes designed to inspire ideas and create discussion
Over the past year, Chevrolet has conversed with young consumers across the United States. Based on their feedback, the Chevrolet concepts explore the styling and functionality this group of new buyers says they are looking for in a car.
Code 130R, the first Chevrolet concept, is a four-seat coupe with a simple upright profile. Painted in an all-new red metallic paint with matte anodized gold wheels, Code 130R features heritage performance-inspired styling and rear-wheel drive. With an aggressive front fascia, Chevrolet fender flares, straight body side and Chevy crossflag emblem, Code 130R makes a link to Chevrolet’s performance heritage.
Code 130R’s designers conceived the turbocharged engine to be tuned to work in tandem with eAssist technology. By shutting off the engine at stops, recapturing braking energy, and smoothing torque during acceleration, this concept takes automotive electrification to the next level and balances turbocharged performance with fuel economy.
Tru 140S, the second Chevrolet concept is a front-wheel-drive, “affordable exotic” four-seat sporty coupe. The three-door hatchback was designed to be an attractive-yet-affordable sports car. Shown in an all-new matte white with Chevy performance chrome wheels featuring crossflag emblems, Tru 140S is designed to look confident, exotic, expensive and fast. Tru 140S is based off the same platform as the Chevrolet Cruze and the groundbreaking Chevrolet Volt electric vehicle with extended range.
Tru 140S designers want to demonstrate technologies typically found in more expensive cars, including direct injection and a starter-based stop-start technology, balancing internal combustion and electrification to deliver high value and improved fuel economy.
The concepts share attributes younger buyers say they value:
■ Sedan-sized functionality in performance coupe form that seats four passengers
■ Interior connectivity and convenience featuring innovative storage, WiFi, smart phone integration with Chevrolet MyLink and heads-up display
■ 40 MPG with a 1.4L Turbo Ecotec engine with approximately 150 horsepower
■ Possible production price range in the low $20,000s
“Young customers tell us they want functionality with coupe-like aesthetics. Both the Code and Tru body styles resonated with this audience,” said Frank Saucedo, director of the GM North America Advanced Design studio in Los Angeles where the two concepts were developed.
Inside the concepts, connectivity and personalization enable the individualization that the generation says is essential.
“This buyer prizes connectivity. Allowing them to stay connected by integrating their personal devices through MyLink and WiFi enabling the vehicle to be their own docking station,” said Saucedo. “The interiors currently exist in 2D only. This allows us the flexibility to continue the discussion and encourage more dialogue as we continue to develop these concepts.”
From Detroit, the pair of Chevrolet concepts will travel to major auto shows, key lifestyle events, one-on-one experiences and other venues such as college campuses. Chevrolet also will engage customers using the social media tools that young consumers use to talk with one another.
“For the car company that can successfully engage this generation, there is a tremendous opportunity,” said John McFarland, senior manager for Chevrolet Global Marketing, who heads youth research for the brand. “At Chevrolet, we want to build authentic and meaningful relationships with these customers on their terms. We want to hear what they have to say, engage them in our design process, and give them what they want – not what we think they want.”