'Manliest Motor' And Best Pick-Up Awards For Volkswagen Amarok

MILTON KEYNES, UNITED KINGDOM – Jan 5, 2012: The new Volkswagen Amarok pick-up has received two more accolades in the last month, firstly from What Van? who named it the ‘Best Pick-Up of the Year’, and also from Zoo magazine who crowned the double-cab pick-up ‘Manliest Motor’ in its 2011 Motoring Awards.

The Amarok has proved a huge success since arriving in UK Volkswagen Van Centre showrooms last year. Its other achievements include winning the ‘Best Pick-Up’ category in the British Insurance Vehicle Security Awards, replacing a 40 tonne excavator to demolish a 140 tonne steel chimney, and being a support vehicle in the challenging Dakar Rally.

Zoo magazine’s verdict on the Amarok said: ‘The Amarok packs so much testosterone, other cars melt in its presence. It's that manly, the brute can carry a tonne in the rear loading area, can tow over two tonnes and tackle angles up to a 45 degrees.’

Although strong and powerful, the Amarok uses Volkswagen’s latest 2.0-litre common rail diesel engine to bring new levels of refinement and efficiency to the pick-up market, yet is just as powerful and more efficient than rivals that still use larger capacity units. It also has some of the lowest CO2 emissions in the sector, and was the first to break the 200 g/km threshold.

Mark Hopkins, Head of Marketing at Volkswagen Commercial Vehicles, said: ‘These awards are a great testament to the success of the Amarok since its UK launch.’