Platinum Style for Mitsubishi's Popular Lancer in Australia

PERTH, Australia, December 30, 2011 - Mitsubishi Motors Australia Limited (MMAL) will add the stylish, limited edition Lancer Platinum to the popular Lancer range in January 2012. Based on the 2012 model year Lancer ES, the Lancer Platinum includes a host of upgrades to offer extra safety, convenience and style.

The Lancer Platinum’s safety has been boosted with the inclusion of a reversing camera and reversing sensors, giving the driver with greater visibility and awareness. When reverse gear is engaged, the camera monitor appears automatically in the electro-chromatic mirror.

Inside the Lancer Platinum, a number of luxury touches have been added including leather seat trim, heated front seats and powered driver’s seat with slide, recline and height adjustment functions. The deluxe leather centre console complements the leather-wrapped steering wheel which features audio and phone controls for convenience along with voice activated Bluetooth 2.0.

The Lancer’s sleek, sporty lines have been enhanced through the addition of 16-inch alloy wheels, side air dams, chrome muffler tip and a special Platinum badge while the sedan model also receives a rear spoiler.

MMAL vice-president of sales, Anthony Casey, said the Lancer Platinum represents exceptional value combining safety, style and convenience.

“The Lancer Platinum Edition builds on the Lancer’s reputation for safety and style to offer customers a vehicle loaded with extra features,” Casey said.

The Lancer Platinum boasts the efficient 2.0-litre dual overhead cam MIVEC four-cylinder engine, and is available in both manual and CVT transmissions, and in either the sportback or sedan body styles.

Boasting a five-star ANCAP safety rating, the Lancer Platinum features Active Stability Control, dual front, side and curtain and driver’s knee SRS airbags, ABS braking system with Electronic Brake Force Distribution and Mitsubishi’s Reinforced Impact Safety Evolution body system with front crumple zones.

The Lancer Platinum will be on sale at a recommended retail price of $21,690 for the manual and $24,190 for the automatic. Note prices do not include dealer delivery, insurance or on road costs.

The Lancer Platinum Edition is available in a range of colours including White Solid, Cool Silver, Black, Titanium, Warm Silver, Red, Lightning Blue and spectacular Orange Burst.