Ford Product Award to Superlift's Matchbox Car

December 28, 2011: Superlift received a Ford Product Excellence Award for its efforts on the Matchbox F-350 Brush Truck, which debuted in Ford's booth at the 2011 SEMA Show. Matchbox designers created the concept for the vehicle. Superlift's R&D department then turned the toy rendering into reality using a 2011 Ford F-350. Limited-edition Matchbox models of the truck were given away at SEMA and are now on sale in stores.

"Receiving this award from Ford is an incredible honor," said Superlift Marketing Director/project coordinator Joey Arbogast. "It's a tribute to efforts from Matchbox's and Superlift's design and marketing departments as well as Superlift's engineering and R&D team, who brought the design to life." Ford Product Excellence Awards recognize superior achievement in new product development, vehicle appearance, use of aftermarket parts and overall display. For more information, contact Superlift, 800-551-4955, Superlift.