Macronix Serial Flash and Freescale's Qorivva Microcontroller for Automotive Dashboard Display

HSINCHU, Taiwan--Dec. 15, 2011: Macronix International Co., Ltd. , the world leader in Serial NOR Flash memory, today announced a collaboration with Freescale Semiconductor and its Qorivva MPC5645S MCU, which provides a cost-effective and powerful platform for high-resolution color graphics and analog functions for the automotive dashboard displays market.

Using the world's first proven 256-Mbit (3.3V) Serial Flash memory from Macronix that can extend the density up to 32-Gbit with extended command set of 32-bit addressing technology and individual block protection, Freescale's new MPC5645S MCU generates superior high-resolution color, TFT dual displays and video input capabilities for more advanced automotive applications.

"Nowadays, the rapid growth of functions built into the automotive displays demand more powerful memory system to satisfy the user experience," said Winston Chen, associate vice president of Microelectronics & Memory Solution Group at Macronix. "The Macronix 256-Mbit Serial Flash is the first memory chip tested with Freescale's MPC5645S MCU, enabling automotive manufactures to enjoy the cost-performance advantages of Freescale's simple design with less pin memory solution."

In order to keep up with higher expectation from automotive dashboard and instrument cluster design market, Macronix's multiple I/O flash memory, MX25L25635E is now able to achieve higher read speed which can surpass standard Parallel Flash memories during continuous data output mode. Furthermore, for next generation instrument cluster IC, Macronix provides Freescale with another innovative technology, Double Transfer Rate (DTR), which doubles the data out-put by triggering the signals on both the rising and falling edge of the clock to facilitate high speed Execution in Place (XIP) function.

With the collaboration with Freescale, Macronix is enabling automotive system designers to create powerful and feature-rich products. This will enable greater driver safety and accomplish better performance for an enhanced driver experience.

About Macronix International Co., Ltd.

Founded in 1989 in the Science Park, Hsinchu, Taiwan, Macronix is a leading integrated device manufacturer in the Non-Volatile Memory (NVM) market and provides a full range of NOR Flash and ROM solutions. With its world-class R&D and manufacturing capability, Macronix continues to deliver high-quality, innovative and performance driven products to its customers in the consumer, communication, computing, automotive, networking and other segments.

For more information, please visit Macronix's website: Macronix.