Maybach Reaches the End of the Road...Again

PHOTO (select to view enlarged photo)
Maybach is/was official partner of the Louvre in Paris

LONDON - December 2, 2011: Despite its exhibit floor presence at the recent Frankfurt Motor Show - as well as its participation at last month's 2011 Los Angeles Design Challenge - Mercedes-Benz (Daimler AG for you sticklers) has apparently finally decided to call an end to its ultra-high luxury experiment, according to a story published by TIME magazine.

Jay Nagley, an analyst at Redspy, was quoted in the article as saying, "It's really a mercy killing. I'm surprised it took them so long."

Mercedes had hoped to sell about 1,000 new Maybach models per year but actually averaged only a couple of hundred during its several year run. The Auto Channel originally reported on the re-emergence of the Pre-WWI luxury car in June 2001: "Most car buffs are unaware of Maybach's background, since the last one was built in 1938. Through a very circuitous series of post-war mergers, sales and transactions, the name is now owned by Mercedes and a new Maybach is going to appear soon. And it's going to be very big. The "small" model will measure over 19 feet while the big one will be 18-inches longer. At over 5000 pounds, this land-yacht will need lots of power and buyers will get it in the form of a twin-turboed 6.0-liter V12 engine that will put out around 500 horses and enough torque to tow the Orient Express. Originally the car was to be labeled the Mercedes Maybach but the name was shortened to simply Maybach to differentiate it from the entry-level (only $140,000) top-line Mercedes S600 sedan."

Home | Buyers Guides For Every Auto Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | 2016-1993 Car Reviews Truck Reviews
1996-2016 Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2016 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to

Submit Company releases or Product News stories to
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: