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American Honda Reports November 2011 Sales


honda (select to view enlarged photo)

FYI: Honda Buyer's Guide

TORRANCE, Calif., Dec. 1, 2011 -- American Honda Motor Co., Inc., posted November sales of 83,925 vehicles, a decrease of 10.1 percent, the company announced today. American Honda year-to-date sales reached 1,042,055, down 5.7 percent versus last year, based on the daily selling rate*.

Honda Division posted November sales of 74,016, a decrease of 9.9 percent versus November 2010. The Pilot continued its momentum with sales of 10,487, up 32.6 percent. The Civic was the top-selling Honda model for November with sales of 17,133, a decrease of 0.7 percent compared to last year. The CR-V posted sales of 16,426, a decrease of 13.7. The Accord posted sales of 14,355 a decrease of 17.9 percent.

"The impact of the Thailand flooding on our North American production levels continued to be felt in November," said John Mendel, American Honda executive vice president of sales. "We're looking forward to closing the year on a strong note as production recovers and the all-new CR-V goes on sale this month."

Acura Division recorded November sales of 9,909, a decrease of 11.2 percent versus November 2010, and year-to-date sales of 110,170, down 7.1 percent. The MDX was the top-selling Acura model for the month with November sales of 3,308 down 24.2 percent. The TSX posted record November sales of 2,691.

*The daily selling rate (DSR) is calculated with 25 days for November 2011 and 24 days for November 2010. Year-to-date DSR is calculated with 280 days for 2011 and 279 days for 2010. All percentages reflect DSR.

American Honda Vehicle Sales For November 2011

Month-to-Date

Year-to-Date

November

November

DSR**

November

November

DSR**

2011

2010

% Chg.

2011

2010

% Chg.

American Honda Total

83,925

89,617

-10.1%

1,042,055

1,100,864

-5.7%

Total Car Sales

40,997

45,285

-13.1%

554,764

618,672

-10.7%

Total Truck Sales

42,928

44,332

-7.0%

487,291

482,192

0.7%

Honda Total Car Sales

35,849

40,097

-14.2%

498,375

558,319

-11.1%

Honda Total Truck Sales

38,167

38,802

-5.6%

433,510

424,428

1.8%

Acura Total Car Sales

5,148

5,188

-4.7%

56,389

60,353

-6.9%

Acura Total Truck Sales

4,761

5,530

-17.3%

53,781

57,764

-7.2%

Domestic Car Sales *

32,491

35,169

-11.3%

437,997

509,210

-14.3%

Honda Division

30,079

32,738

-11.8%

410,043

478,436

-14.6%

Acura Division

2,412

2,431

-4.8%

27,954

30,774

-9.5%

Domestic Truck Sales *

40,205

38,605

0.0%

450,127

451,066

-0.6%

Honda Division

35,444

33,075

2.9%

396,346

393,302

0.4%

Acura Division

4,761

5,530

-17.3%

53,781

57,764

-7.2%

Import Car Sales

8,506

10,116

-19.3%

116,767

109,462

6.3%

Honda Division

5,770

7,359

-24.7%

88,332

79,883

10.2%

Acura Division

2,736

2,757

-4.7%

28,435

29,579

-4.2%

Import Truck Sales

2,723

5,727

-54.4%

37,164

31,126

19.0%

Honda Division

2,723

5,727

-54.4%

37,164

31,126

19.0%

MODEL BREAKOUTS BY DIVISION

Honda Division Total

74,016

78,899

-9.9%

931,885

982,747

-5.5%

Fit

3,307

4,180

-24.0%

54,097

49,494

8.9%

Accord *

14,355

16,795

-17.9%

217,958

253,073

-14.2%

Civic *

17,133

16,562

-0.7%

200,690

231,955

-13.8%

Memo: Civic Hybrid

503

612

-21.1%

4,138

6,430

-35.9%

S2000

0

0

3

85

-96.5%

Insight

749

1,536

-53.2%

14,859

19,325

-23.4%

CR-Z

305

1,024

-71.4%

10,766

4,373

145.3%

FCX Clarity

0

0

2

14

-85.8%

Odyssey *

9,143

8,805

-0.3%

95,579

98,035

-2.9%

Crosstour *

1,113

2,230

-52.1%

16,679

25,927

-35.9%

Pilot *

10,487

7,593

32.6%

104,656

91,986

13.4%

CR-V *

16,426

18,263

-13.7%

196,787

180,589

8.6%

Element *

63

939

-93.6%

11,518

12,960

-11.4%

Ridgeline

935

972

-7.7%

8,291

14,931

-44.7%

Acura Division Total

9,909

10,718

-11.2%

110,170

118,117

-7.1%

TL *

2,412

2,431

-4.8%

27,954

30,774

-9.5%

TSX

2,691

2,589

-0.2%

27,389

27,683

-1.4%

Memo: TSX Wagon

224

0

2,915

0

RL

45

168

-74.3%

1,046

1,896

-45.0%

MDX *

3,308

4,191

-24.2%

38,683

41,323

-6.7%

ZDX *

127

156

-21.8%

1,478

3,006

-51.0%

RDX *

1,326

1,183

7.6%

13,620

13,435

1.0%

Selling Days

25

24

280

279

* Honda and Acura vehicles are made of domestic & global sourced parts.

** Daily Selling Rate