Honda Announces Revolutionary Next-generation "Earth Dreams Technology"

TOKYO, JAPAN – Nov 30, 2011: Honda Motor Co., Ltd. today announced the outline for a revolutionary next-generation technology for automobiles called "Earth Dreams Technology."

"Earth Dreams Technology" is a next generation set of technological advancements which greatly enhance both driving performance and fuel efficiency at a high level, using as its base advanced environmental technologies to pursue the joy of driving unique to Honda. It is a series of measures in which efficiency of internal combustion components including engine, and transmission, as well as electric-powered motor technology, is further improved.

Through its implementation first in the mini-vehicle N BOX and gradually onto other vehicle models, Honda aims to achieve top-of-industry fuel efficiency for every category within three years, while simultaneously setting a timeline of 2020 to reduce by 30% CO2 emissions for all products sold worldwide, relative to emission figures for 2000.

Inspiration of the "Earth Dreams Technology" name: "Earth Dreams Technology" is an expression for a set of technologies which takes into account both our need to protect the environment and our desire to provide a joy of driving.