Maserati And Poltrona Frau Celebrate The 10th Anniversary Of Their Partnership & Shared Passion For Design & Quality

LONDON – Nov 18, 2011: Luxury Italian brands Poltrona Frau and Maserati celebrate the 10th Anniversary of their partnership with an exclusive event tonight, Thursday 17 November 2011, showcasing a one-off window display at the Poltrona Frau Clerkenwell, London showroom.

Featuring the Maserati GranCabrio in Grigio Touring silver, the display will celebrate a successful and lasting partnership between Italy’s finest luxury international brand leaders in the design and automotive worlds.

The Maserati model range redefines the term “luxury”, uniting automotive excellence with fine Poltrona Frau leather upholstery, combining traditional craftsmanship and age-old techniques with inimitable Italian style. Poltrona Frau patented ‘Pelle Frau’® leather is renowned worldwide for the quality of its hides, painstaking production techniques and exceptional attention to detail. Pelle Frau leather is used throughout the Maserati range, from the GranCabrio four-seater convertible, to the GranTurismo coupé and Quattroporte flagship saloon in all their versions.

The successful collaboration between two of Italy’s most celebrated workshops – Maserati for speed and Poltrona Frau for comfort – began in 2001. Based on their shared belief of creating something new, transcendent and sublime, the Maserati and Poltrona Frau relationship was born.

The quality of outfitting and customisation options is like no other, with Pelle Frau® leather interior available from seats, steering wheel through to the dashboard and headliner.

Pelle Frau leather goes through a special 21 step tanning process in order to create the finest quality it is internationally renowned for. The tanning treatment transforms the leather by increasing the suppleness and hardwearing qualities making it more practical for the Maserati driver. The result is the leather is extremely soft and comforting in winter and cool in the summer months. Poltrona Frau leather also ages well over time, creating timeless aesthetic reflective of the Maserati investment model.

The highly successful collaboration between Poltrona Frau and Maserati has never made driving more pleasurable.