Gamers and Gearheads Unite with Mario's First Appearance at the LA Auto Show

la auto show (select to view enlarged photo)

LOS ANGELES--November 15, 2011: Nintendo:


Nintendo will be making an unlikely pit stop at the 2011 LA Auto Show to celebrate the upcoming launch of Mario Kart 7 for the portable Nintendo 3DS system, marking the video game company's first-ever appearance at an automotive trade show. Members of the media are invited to an exclusive presentation by Nintendo of America President Reggie Fils-Aime and special guest Ryan Friedlinghaus, founder and CEO of West Coast Customs, to unveil an exclusive collaboration that bridges together the iconic video game racing series and one of the most recognized names in the custom automotive industry.

The presentation will take place during the LA Auto Show's Nov. 17 Press Day at 12:10 p.m. Consumers will also be able to visit the Nintendo booth and play Mario Kart 7 in advance of its Dec. 4 launch date from Nov. 18-27, when the show is open to the public.


Nintendo of America President and COO Reggie Fils-Aime and founder and CEO of West Coast Customs, Ryan Friedlinghaus


Media Presentation
Thursday, Nov. 17, 2011
12:10-12:35 p.m. (please arrive at noon)
Members of the Public

Nov. 18-27


Los Angeles Convention Center
West Lobby
1201 S. Figueroa St.
Los Angeles, CA 90015


  • On-stage presentation by Nintendo of America President Reggie Fils-Aime and the founder and CEO of West Coast Customs, Ryan Friedlinghaus
  • B-roll available upon request

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