Sanctioning Body News - NASCAR Names Kim Brink Managing Director, Brand & Consumer Marketing
DAYTONA BEACH, Nov. 14, 2011: NASCAR announced today that Kim Brink has been named managing director, brand and consumer marketing. Brink begins her duties with NASCAR today, reporting to Steve Phelps, NASCAR chief marketing officer.
Brink joins NASCAR from General Motors Corporation, where she helped lead the transformation of a pair of iconic global brands – Chevrolet and Cadillac. Most recently as executive director of advertising and sales promotion for Cadillac, Brink led a team responsible for reinvigorating the brand and increasing its retail sales by nearly 40% in the United States, solidifying the make as the fastest-growing luxury brand. Also during her tenure at GM, she helped conceive and launch multiple, award-winning creative platforms and developed powerful branded entertainment and sponsorship alliances.
“Brink is a proven leader and innovator with more than 20 years of brand marketing, advertising, promotions and research experience and we believe she will make an immediate impact and figure prominently into the future vision for this company,” Phelps said. “In addition to being the steward of our brand, she also will help NASCAR penetrate new segments and play a critical role in developing and rolling out our strategic plan.”
As head of the NASCAR brand and consumer marketing group, Brink will focus her efforts on helping to achieve upon the vision of the company’s five-year strategic business plan, which was developed and introduced following a NASCAR-commissioned year-long study by Taylor. The plan includes five core components: growing the youth and Hispanic fan base; reaching the next-generation of NASCAR fans; developing a wide-reaching digital and social media strategy; building driver star power; and improving the at-track experience for fans.
From 2003-10, Brink held the position of general director of advertising and sales promotion with Chevrolet. She was the lead executive for all U.S. consumer communications, influencing corporate strategy on brand positioning, media planning, multi-cultural coordination, digital oversight and sales promotion activities with NASCAR, among others.
Brink is a graduate of Wayne State University in Detroit, Michigan.