Chevrolet Taps inVNT for Launch of Trailblazer at Dubai International Motor Show

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NEW YORK--November 10, 2011: inVNT, a live events agency that enhances and supports brand messaging for companies and trade associations, announced today that it has been chosen by Chevrolet to unveil their newest model, the Chevrolet Trailblazer, at the Dubai International Motor Show, taking place Nov. 10-14, 2011, at the Dubai International Convention and Exhibition Centre. inVNT partnered with Chevrolet to execute the leading automotive brand's press conference, directing the development of all creative elements, including the scenic design, message development, speaker graphics and accompanying videos.

“Our creative approach helped the Chevrolet Trailblazer stand out and capture the public's interest in this exciting new sport utility.”

"The Dubai International Motor Show is not only an important event for the Middle East region, but also for the global automotive industry. It was critical that our Trailblazer press conference make an impressive impact for its world debut," said Samer El Kahlil, GM's Regional Communications Manager for Middle East Operations. "Without inVNT's global experience and creative approach, we would have had a difficult time creating a memorable experience that properly reached our global media audience."

In addition to managing local in-country suppliers and contractors, inVNT collaborated with Chevrolet and the Dubai World Trade Centre to secure permission to dynamically drive the new Chevrolet Trailblazer during the press conference, a first for the Dubai International Motor Show.

"Press conferences at motor shows are traditionally hectic affairs. Each automotive brand is usually granted only 15 minutes to effectively communicate its messages and introduce its new products," said Jerry Deeney, executive producer for inVNT. "Our creative approach helped the Chevrolet Trailblazer stand out and capture the public's interest in this exciting new sport utility."

About inVNT

inVNT creates and executes live events and experiences, brand initiatives, product launches, custom training programs, meetings and multi-media experiences for some of the world's best-known companies and trade associations. Working with corporate clients such as PepsiCo, Barnes & Noble, Merck, Porsche and Subway and trade associations such as the Outdoor Advertising Association of America (OAAA), the Society for Human Resource Management (SHRM) and the National Association of Counties, inVNT designs and produces experiences that strengthen brands in the eyes of clients, partners and employees. inVNT's offices are strategically located in New York, London, Detroit, Washington, D.C., and Jacksonville, Fla.