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American Honda Reports October Sales


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FYI: Honda Buyer's Guide

TORRANCE, CA--Nov. 1, 2011: American Honda Motor Co., Inc., posted October sales of 98,333 vehicles, an increase of 3.3 percent, the company announced today. American Honda year-to-date sales reached 958,130, down 5.3 percent versus last year, based on the daily selling rate*.

Honda Division posted October sales of 87,218, an increase of 3.2 percent versus October 2010. Honda trucks posted October sales of 44,852, an increase of

12.3 percent due to strong sales of the Pilot, CR-V and Odyssey. The Pilot showed the largest sales gain for October, with sales of 12,466, up 58.5 percent. The CR-V posted a sales increase of 11.2 percent on sales of 19,326 and the Odyssey posted a sales increase of 8.6 percent on sales of 10,415. The Accord recorded sales of 22,589, up

9.4 percent and the Civic, posted monthly sales of 16,173, down 1.9 percent.

"As dealer inventories continued to replenish in October, we saw increased momentum over last month's sales," said John Mendel, American Honda executive vice president of sales. "We look forward to continued strong demand for our products despite these continuing challenging times due to the flooding in Thailand and ensuing production limitations."

Acura Division recorded October sales of 11,115, an increase of 4.8 percent versus October 2010, and year-to-date sales of 100,261, down 6.6 percent. The MDX was the top-selling Acura model for the month with October sales of 3,691 down 2.8 percent. The TSX posted record October sales of 2,977, an increase of 37.3 percent.

*The daily selling rate (DSR) is calculated with 26 days for October 2011 and 27 days for October 2010. Year-to-date DSR is calculated with 255 days for 2011 and 255 days for 2010. All percentages reflect DSR.

For more information about Honda vehicles, please visit www.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

American Honda Vehicle Sales For October 2011


Month-to-Date

Year-to-Date


October

October

DSR**

October

October

DSR**


2011

2010

% Chg.

2011

2010

% Chg.

American Honda Total

98,333

98,811

3.3%

958,130

1,011,247

-5.3%

Total Car Sales

48,027

51,881

-3.9%

513,767

573,387

-10.4%

Total Truck Sales

50,306

46,930

11.3%

444,363

437,860

1.5%

Honda Total Car Sales

42,366

46,337

-5.1%

462,526

518,222

-10.7%

Honda Total Truck Sales

44,852

41,463

12.3%

395,343

385,626

2.5%

Acura Total Car Sales

5,661

5,544

6.0%

51,241

55,165

-7.1%

Acura Total Truck Sales

5,454

5,467

3.6%

49,020

52,234

-6.2%

Domestic Car Sales *

40,876

40,950

3.7%

405,506

474,041

-14.5%

Honda Division

38,214

37,908

4.7%

379,964

445,698

-14.7%

Acura Division

2,662

3,042

-9.1%

25,542

28,343

-9.9%

Domestic Truck Sales *

46,593

41,699

16.0%

409,922

412,461

-0.6%

Honda Division

41,139

36,232

17.9%

360,902

360,227

0.2%

Acura Division

5,454

5,467

3.6%

49,020

52,234

-6.2%

Import Car Sales

7,151

10,931

-32.1%

108,261

99,346

9.0%

Honda Division

4,152

8,429

-48.8%

82,562

72,524

13.8%

Acura Division

2,999

2,502

24.5%

25,699

26,822

-4.2%

Import Truck Sales

3,713

5,231

-26.3%

34,441

25,399

35.6%

Honda Division

3,713

5,231

-26.3%

34,441

25,399

35.6%

MODEL BREAKOUTS BY DIVISION







Honda Division Total

87,218

87,800

3.2%

857,869

903,848

-5.1%

Fit

2,822

4,378

-33.1%

50,790

45,314

12.1%

Accord *

22,589

21,451

9.4%

203,603

236,278

-13.8%

Civic *

16,173

17,121

-1.9%

183,557

215,393

-14.8%

Memo: Civic Hybrid

480

662

-24.7%

3,635

5,818

-37.5%

S2000

0

1


3

85

-96.5%

Insight

492

1,965

-74.0%

14,110

17,789

-20.7%

CR-Z

289

1,419

-78.9%

10,461

3,349

212.4%

FCX Clarity

1

2

-48.1%

2

14

-85.7%

Odyssey *

10,415

9,955

8.6%

86,436

89,230

-3.1%

Crosstour

1,478

2,893

-46.9%

15,566

23,697

-34.3%

Pilot *

12,466

8,169

58.5%

94,169

84,393

11.6%

CR-V *

19,326

18,040

11.2%

180,361

162,326

11.1%

Element *

287

1,150

-74.1%

11,455

12,021

-4.7%

Ridgeline

880

1,256

-27.2%

7,356

13,959

-47.3%

Acura Division Total

11,115

11,011

4.8%

100,261

107,399

-6.6%

TL *

2,662

3,042

-9.1%

25,542

28,343

-9.9%

TSX

2,977

2,251

37.3%

24,698

25,094

-1.6%

Memo: TSX Wagon

259

0


2,691

0


RL

22

251

-90.9%

1,001

1,728

-42.1%

MDX *

3,691

3,945

-2.8%

35,375

37,132

-4.7%

ZDX *

131

194

-29.9%

1,351

2,850

-52.6%

RDX *

1,632

1,328

27.6%

12,294

12,252

0.3%

Selling Days

26

27


255

255


* Honda and Acura vehicles are made of domestic & global sourced parts.





** Daily Selling Rate







*** Accord Crosstour sales are recorded in Honda total truck sales and Honda domestic truck sales.