Grooveshark Partners with Mercedes-Benz for Coupe Remixes Campaign

FYI: Mercedes-Benz Buyer's Guide

NEW YORK--Oct. 28, 2011: To celebrate the launch of the all-new 2012 C-Class Coupe, Mercedes-Benz and Grooveshark have partnered to create the "Coupe Remixes" campaign offering fans the chance to vote for their favorite tracks, which will then be remixed into a final playlist. The Coupe Remixes campaign, running from now through December 8th, allows users to select their top eight out of 12 songs to be remixed as part of an exclusive album showcasing the new Mercedes-Benz C-Class Coupe. Included in this track list are two of Johnny Cash's biggest hits "Cry! Cry! Cry!" and "Walk The Line" - songs from the legendary music icon that have never before been remixed! Participants can head to Coupe ReMixes now through Thursday, November 3rd to vote. On November 17th, this album will become exclusively available for streaming on Grooveshark, where users can then share it across their favorite social networks like Twitter and Facebook!

"We are thrilled to bring the Mercedes-Benz brand to our audience in a way that we know they will be most receptive -- through original music. Over the past few months we've worked closely with the talented team at Razorfish to craft what we hope to be a successful promotion. Mercedes-Benz fans and loyal customers expect the best and the Coupe Remixes will prove no exception. The engineers at Mercedes-Benz redesigned the wildly popular C-Class Sedan for 2012, and along with it they brought us the C-Class Coupe - a vehicle similar, yet distinct in its own right. The Coupe Remixes campaign is intended to mirror this approach, delivering an exciting, youthful, refresh on some of today's popular and rising artists," says John Ashenden , SVP, Creative Director & Product Design at Grooveshark.