Knievel Custom Cycles Announces Licensing Agreement With The Collegiate Licensing Company
GREENVILLE, PA--Oct. 28, 2011: Knievel Custom Cycles LLC today announced that its manufacturing subsidiary, Knievel Motorcycle Manufacturing, Inc., has executed a contract with The Collegiate Licensing Company (CLC), a division of IMG College, to manufacture officially licensed logo motorcycles themed after colleges and universities in the U.S. Having never licensed custom production motorcycles, this opportunity for both CLC institutions and Knievel Motorcycle Co. reaches into new potential markets for their products. Knievel Motorcycle Company's available product models meet or exceed US regulations and have received Blanket Vehicle Type Approval from the European Union.
Under terms of the agreement, an initial group of CLC institutions have granted approval to Knievel Motorcycle Company to promote this product and effort. Auburn University, University of Florida, Florida State University, University of Georgia, The University of Kansas, Louisiana State University, University of Miami (Fla.), South Carolina University, University of Tennessee, and University of Wisconsin represent a large demographic of collegiate communities that are proud to showcase their school spirit through officially licensed custom production motorcycles from Knievel Motorcycle Co. Beginning immediately with these institutions, purchasing customers have the opportunity to design a unique, officially licensed custom motorcycle utilizing his or her favorite college or university logos, mascots or memorabilia. Each motorcycle is delivered with a certificate of authenticity and assigned a collegiate hologram representing your officially licensed and numbered product.
"Since launching Knievel Motorcycle Manufacturing, our mission has been to make custom motorcycles that are truly worthy of the Knievel name," said Greg Zappala, chairman and president of Knievel Cycles. "While offering EU-03 emission certification, we have been successful in inverting horsepower to engine size ratio with only minor production modifications delivering a clean-burning, high-performance output. This collegiate effort along with European distribution has been a large focus of the Company's planning and development efforts for a period of time. After successful completion of EU-03 certification, we began investigating new market opportunities and with this announcement I am very excited indeed to have the opportunity to work with distinguished colleges and universities throughout the United States promoting our product," added Zappala.
Zappala finishes, "Although emission standards are a requirement that we're thrilled to address, collegiate motorcycle enthusiasts are most interested in creating a mean custom machine that allows them to reflect their school spirit in a very unique way. Our goal is to create the best custom motorcycle for demanding riders who have serious expectations of their bikes and their alma maters."
About The Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development.