Five Dorel Juvenile Group Booster Seats Earn Highest Rating From the Insurance Institute for Highway Safety

COLUMBUS, IN--Oct. 13, 2011: The Insurance Institute for Highway Safety (IIHS) awarded five Dorel Juvenile Group booster seats its highest rating in its annual booster seat status report entitled "Take Your Pick." The Cosco Pronto, Eddie Bauer Auto Booster, Safety 1st Boost Air Protect®, Safety 1st S1 Rumi Air and the Maxi-Cosi Rodi XR are all "Best Bets." The Maxi-Cosi Rodi earned the Institute's "Good Bet" rating. The seats are named "Best Bets" because according to the report "They correctly position a vehicle safety belt on a typical 4 to 8 year old in almost any car, minivan or SUV."

"At Dorel Juvenile Group our focus is on safety and children," said Dorel Juvenile Group President and CEO Dave Taylor. "Advanced protection, reliability and value are built into everything we do and the 'Best Bet' rating, for our seats, confirms our commitment to families."

Several of Dorel's "Best Bets" come with Air Protect®, which is advanced side impact protection. This revolutionary technology provides a system to minimize forces on a child's head in the event of a crash. Additionally, the S1 Rumi Air comes with the FlexTech energy management system which absorbs and mitigates external force or impact away from a child for more support and protection in a crash.

Dorel is the largest manufacturer of car seats in the world. The vast majority of seats sold in North America are researched, designed, engineered and molded at its facility in Columbus, Indiana. The commitment to building the most advanced car seats can be seen at the Dorel Technical Center for Child Safety. It features specialized research and design facilities, including computational engineering, environmental lab testing, advanced side impact testing capabilities and three independent crash test sleds for both frontal and side impact testing and evaluation.

Resources for Parents

Dorel Juvenile Group has more than 80 certified technicians on staff and offers free inspection and installation of seats at its permanent fitting station in Columbus. "We are proud to have so many technicians on staff to partner with parents and assist them in correct seat selection and installation," said Taylor.

According to the IIHS, booster seats can reduce the risk of injury to children by as much as 45 percent. Belt positioning is a key factor in booster seat safety. In addition to its own car seat fitting station, Dorel offers these free resources to parents and caregivers:

• Car Seat Installation Videos
• Booster Seat Laws by State
• Participation in Free Car Seat Check Events Across the Country

About Dorel

Dorel Juvenile Group is a division of Dorel Industries Inc. (TSX: DII.B, DII.A) a world class company in the juvenile products and bicycle segments. Established in 1962, Dorel creates style and enthusiasm whilst also emphasizing the safety, quality and value of its products. The company's lifestyle leadership position is particularly pronounced in the juvenile product and bicycle categories with a multitude of trend-setting products. Dorel products encompass premium brands such as Safety 1st, Quinny, Cosco, Maxi-Cosi, Bebe Confort, Hoppop and Baby Art in the Juvenile segment, as well as Cannondale, Schwinn, GT, Mongoose, IronHorse and SUGOI in Dorel's Recreational/Leisure segment. The Home Furnishing segment markets a wide assortment of both domestically produced and imported furniture products, principally within North America. 2010 sales of Dorel were US$2.3 billion. The company employs 4 700 employees, and has facilities in 19 countries selling products worldwide.