Sprint Cup - Fluidmaster To Sponsor Kenseth At Charlotte

CONCORD, Oct. 11, 2011: Roush Fenway Racing is proud to announce a new primary sponsorship for 2003 Sprint Cup Series Champion, Matt Kenseth, and his No. 17 team on behalf of Fluidmaster® for this weekend’s Bank of America 500 at Charlotte Motor Speedway. The sponsorship is the first of its kind for Fluidmaster® and is a true testament to the appeal of sponsorship in NASCAR serving as a way to connect companies with customers.

“It’s always exciting to introduce a new partner to the sport,” said Kenseth, driver of the No. 17 Fluidmaster® Ford. “It shows that companies recognize the loyalty in our sport between sponsors and customers, and we’re proud to have Fluidmaster® joining the No. 17 team this weekend at Charlotte.”

After researching the opportunity to participate in this weekend’s Sprint Cup Series race, Fluidmaster® recognized the strong appeal of motorsports racing among its key professional plumbing customers as well as do-it-yourselfers worldwide.

“It will be thrilling for our loyal customers, employees and other business partners to watch Matt Kenseth and the No. 17 Fluidmaster® Ford race to the finish line Saturday night,” said Robert Anderson Schoepe, Chairman and Chief Executive Officer of Fluidmaster, Inc. “This event symbolizes the global race we are in to maintain our industry leadership position, and we’re in it to win it.”

“This event is also significant for us as it coincides with the introduction of our innovative water saving DUO FLUSH™ line of products,” said Scott McDonald, VP of Marketing for Fluidmaster.