TrueCar Partners With Leading AAA Clubs to Provide Members With Time and Money-Saving Car Buying Platform

SANTA MONICA, CA--Oct. 10, 2011: TrueCar, Inc. the only transparent publisher of real-time new and used vehicle pricing data in the US market, has announced that it will power the online car buying programs for AAA Oklahoma/South Dakota and AAA Hoosier - providing members with guaranteed upfront pricing and a haggle-free car buying experience on new cars -- and additional convenience and value for customers who already turn to the organization for roadside assistance and numerous other auto-related services.

The AAA Oklahoma/South Dakota and AAA Hoosier clubs are the 21st and 22nd AAA organizations to provide an online car buying service to its members that is powered by TrueCar.  Each represents a membership of over 400,000 drivers and their families in their respective territories.

Using the TrueCar powered online car buying program, AAA members can locate low local prices for thousands of vehicle makes and models -- discovering what others paid for their car -- and then receiving an even better price from one of TrueCar's 5,000+ Certified Dealers nationwide.

"TrueCar, like AAA is all about providing convenience and value to the consumer," said Chuck Mai, Spokesman for AAA Oklahoma/South Dakota of AAA.  "Our membership expects the best service and value for their dollar -- which is why we believe our partnership with TrueCar and their free, convenient way to save money on a new car purchase, is such a natural fit."

"AAA represents the gold standard in terms of auto-related services," said Bernie Brenner, Chief Strategy Officer of TrueCar, Inc. "TrueCar is proud to offer AAA members a revolutionary way to save time and money on their new car purchase.  Additionally, we believe that AAA members can expect the same high level of customer service from our network of certified dealers as they receive from AAA-approved auto repair businesses."

To date, TrueCar has facilitated the sale of over 350,000 vehicles -- saving consumers over $1 billion off of Manufacturers Suggested Retail Price (MSRP).

The partnership announcement comes on the heels of TrueCar's purchase of ALG from DealerTrack Holdings, Inc. , the industry-leading source for automotive residual values and the recent securing of over $200 million in debt and equity financing to fund the development of new revenue streams, growth and strategic acquisitions.