NAPA Auto Parts endorses Demandforce to its NAPA AutoCare Centers as an Online Marketing and Communications Software

SAN FRANCISCO and ATLANTA-- Oct. 10, 2011: Demandforce, Inc., a leader in online marketing and customer communications, and the National Automotive Parts Association ("NAPA"), the world's largest auto parts distributor, today announced an agreement that will offer the Demandforce D3 software solution to over 13,000 NAPA AutoCare facilities throughout North America.  By endorsing Demandforce D3, NAPA AutoCare facilities will be positioned to succeed with today's tech-savvy auto repair customer.

The announcement comes after a rigorous assessment by NAPA of NAPA AutoCare facilities that were using the Demandforce D3 software solution.  During the evaluation, NAPA saw Demandforce D3 consistently deliver overwhelming value, including significant increases in revenue, customer reactivation and retention, and a better understanding of customer needs through satisfaction surveys, reviews, social media and network marketing. Demandforce also helped NAPA AutoCare facilities build and develop their online reputation to attract new customers.  

"Demandforce has been one of the most requested additions to our suite of marketing solutions.  This product allows us to offer NAPA AutoCare facilities another comprehensive marketing and customer communications solution that will contribute to their success in today's Internet driven economy," said Bret Robyck, Vice President of Sales - NAPA, AutoCare.  "Our goal is to continually provide our customers with quality solutions to help them be more successful. Adding Demandforce will do that now, and in the future."

The partnership between Demandforce and NAPA will also offer NAPA AutoCare facilities the opportunity to participate in the Demandforce Network.  The first of its kind, the Demandforce Network offers NAPA AutoCare facilities the opportunity to gain exposure to the 72+ million consumers throughout the US and Canada that are currently in the Demandforce Network and are customers of non-competing businesses.  

"We are proud that NAPA chose to offer Demandforce D3 to its significant network of automotive repair facilities throughout North America. This is testament to the value they saw during the initial assessment and their belief in the value of Demandforce D3 and the Demandforce Network," said Rick Berry, President at Demandforce. "We are equally excited for NAPA AutoCare facilities to participate in the Demandforce Network and join over 12,000 businesses already participating and connecting with consumers."    

About Demandforce
Founded in 2003, Demandforce helps small businesses thrive in the Internet economy. The Demandforce D3 software-as-a-service application is used by thousands of customers to grow revenue, keep clients coming back, and manage operations more effectively. Demandforce's flagship product, Demandforce D3, connects Demandforce clients to over 72 million consumers via email communications, text messaging and online services. Demandforce has achieved 23 quarters of over 80% year-over-year quarterly growth and is led by a management team with over a decade of experience developing and delivering web-based applications that drive real, tangible business value. Demandforce, Inc. is headquartered in San Francisco, CA.