Automotive Performance Brands - Yokohama Tire Corporation To Adjust Prices On All Consumer Tires Nov. 1

FULLERTON, Oct. 7, 2011: Yokohama Tire Corporation announced it will increase prices by up to 8% on all of its consumer tires, which include passenger, performance and light truck tires sold in the U.S. The increase will go into effect November 1. There will be in-line adjustments, as well, which will be announced at a later date.

According to Shawn Denlein, Yokohama director of sales, Consumer Products, the price increase is due to “the costs of raw materials, energy and transportation remaining at very high levels. We will continue to bring to the market our products at competitive prices using the latest technologies, efficiencies in operations and environmental practices. Unfortunately, today’s challenging business climate makes it necessary for us to adjust our prices.”