Alcoa to Welcome Joe Cahn, the Commissioner of Tailgating and Champion of Recycling, With Steelers Pep Rally October 7

--Alcoa :

WHAT: The Can Crusade, stressing the importance of recycling aluminum cans, is passing through the heart of Steelers Nation and making a stop at the Alcoa Corporate Center on the North Shore. Joe Cahn, self-proclaimed Commissioner of Tailgating, will participate in an Alcoa employee pep rally as part of his nationwide awareness campaign to remind people that using aluminum cans when tailgating is the smartest choice.

WHY: Traveling in his RV, Cahn brings to tailgate parties around the country beverages, food and, most importantly, the message that aluminum cans are the smart container for pre-game parties. The former owner of the New Orleans School of Cooking, Cahn will prepare and serve his fabled jambalaya for Alcoa employees and place the first recycled can on the aluminum can holiday tree (being created by Alcoa employees as part of the Company's Month of Service volunteer activities.) The tree will be displayed at the Carnegie Science Center this holiday season.

Joining Cahn at the Alcoa pep rally will be representatives of Pennsylvania Resources Council to showcase "Let's Tackle Recycling." This Alcoa Foundation-sponsored program has significantly increased the rate of recycling at Heinz Field by giving recycling bags to football fans as they enter the parking lots. You've heard of "cornhole?" These recycling advocates have the world's largest version of "Can-hole" you'll ever play, making it fun to toss your recyclables where they'll have a second life.

This is Cahn's sixteenth year as the premier tailgating authority. He has visited every NFL stadium, been to more than 125 college stadiums, tailgated at nine NASCAR tracks, and mingled with millions of fans. Look for Cahn tailgating before the Steelers-Titans game this Sunday, October 9, at 1 p.m. EDT.

MEDIA VISUALS:

• Tailgating cooking demonstration with The Commish, with samples served.
• Cahn placing the inaugural can on Alcoa's everGREEN holiday tree made entirely of aluminum cans.
• Employees playing Can-hole, the Pennsylvania Resource Council's all-recyclable version of the corn-hole game; recycling cans; and joining Cahn in cheering on the Steelers in their Steelers wear.
• Employee "team photo" in black-and-gold with the Commish at 12:30 p.m.