Kia Owner Jumps the Start with All-New Rio

SYDNEY – Oct 6, 2011: The first person in Australia to buy one of Kia’s all-new Rios was so quick off the mark his local dealership had not yet received stock and most of its staff were in a training session to learn about the new model.

Derek Brookes from the southern Adelaide suburb of Aberfoyle Park, has owned Kia’s exclusively for the last decade purchasing two Ceratos and two Rios during that time.

As he walked onto the showroom floor of his local dealer, Wayne Phillis Kia, he had no idea a new Rio was about to be released until a salesman showed him the brochure.

“Every two years or so, Mr Brookes comes in and trades in his current Kia for a new one,” said Luke Varnas, Sales Manager at Wayne Phillis Kia.

The lack of a demonstrator model didn’t deter Mr Brookes who ordered a new Black Kia Rio S automatic with 16 inch alloy wheels.

“After my years of purchasing motor vehicles, I have now bought my fifth Kia, because when you’re on a good thing you stay with it,” he said.

Mr Brookes’ new Rio S comes standard with a raft of safety features including six airbags, electronic stability control and vehicle stability management with hill-start assist.

Entertainment is at his fingertips with audio and Bluetooth controls mounted on the steering wheel for driver convenience.

Manufactured for the first time with a choice of 3-, 4- and 5-door bodystyles, new Rio is set to completely redefine its position as a serious member in one of the most competitive sectors – the light passenger vehicle segment.

Rio sets a new benchmark in the segment. Cruise control from the Si model up and daytime running lights, 17-inch alloy wheels, projection front headlamps, static cornering lamps, auto light control and an enhanced brake package in the range topping SLi, makes Rio one of the most feature packed models in its category.