Commodore Driving Holden Sales in September

SYDNEY- Oct 6, 2011: Holden’s popular locally-made double act, Commodore and Cruze, continued to set the Holden pace in September with both models in the top five.

According to September VFACTS figures released by the Federal Chamber of Automotive Industries, Commodore heads into the final quarter of 2011 as Australia’s most popular vehicle.

With 3,712 sales last month, the versatile Commodore passenger range continued to account for more than half of large car sales. A total 31,977 Commodores have been sold so far this year, equating to 56.1 per cent of the segment.

Cruze notched up another impressive month of sales just weeks ahead of 2012 model year upgrades. Holden’s increasingly popular small car, which will gain an all-new hatch model and Bluetooth as a standard feature from November, sold 3,117 units in September, which is the fourth consecutive month Cruze sales have topped 3,000 units.

Cruze and Commodore contributed to Holden’s September result of 11,009 units and 12.7 per cent market share. The result brings the company’s year-to-date tally to 95,932.

Holden Director of Sales Philip Brook said strong customer appeal and a long-term strategy of continuous improvement had been key to Commodore’s enduring popularity.

“With Commodore, we’re continually refining a really strong, diverse package from the value-packed Omega through to our sports performance range headlined by the exciting Redline Edition,” he said.

“We’ve covered all the bases by offering great value, the highest safety standards across all models and a range of body styles and powertrain choices.

“All Commodores have the high-tech multimedia functionality of the Holden-iQ system and we offer a number of fuel efficient and alternative fuel technology options, which we’ll broaden with a new dedicated LPG system next year.”

The 2012 Commodore range is available at Holden dealerships, and has been freshened with styling updates, two new exterior colours and flex-fuel capability to run on up to 85 per cent bio-ethanol now extended across the range.