Fields Automotive Group Expands MyDealerLot RFID Deployment for Automated Customer Recognition

ROSWELL, GA--October 5, 2011: Fields Automotive Group, an industry leader in customer service excellence has elected to expand the use of MyDealerLot's RFID technology throughout its dealer group in the Southeast and Chicago for BMW, Mercedes-Benz, Chrysler, MINI, and after the successful initial pilot deployment at BMW of Winter Park.

“Our largest BMW store served as a great test store to fully experience the customer recognition and messaging technologies provided by MyDealerLot. Since going live in May 2011, we quickly realized the positive impact to the customer and improvement of key internal processes”

"Our largest BMW store served as a great test store to fully experience the customer recognition and messaging technologies provided by MyDealerLot. Since going live in May 2011, we quickly realized the positive impact to the customer and improvement of key internal processes," said John Mantione, Fields Auto Group Vice President. "In addition, the technology has allowed us to connect our sales staff and service clients in ways not previously possible for increased vehicle sales."

"Our web-based client recognition technologies are designed to help dealerships create new sales opportunities, enhance the customer experience, and streamline business operations," said George Cresto, MyDealerLot's founder and CEO. "Fields Auto Group is a great partner that clearly understands the importance of superior customer service and enhanced relationships. We are excited about the expanded use of our technologies to provide a seamless level of service - regardless of which Fields store a customer visits."

About MyDealerLot

MyDealerLot provides process improvement through Automated Customer Recognition & Messaging Systems using RFID technologies to the best known dealerships in the United States. MyDealerLot's Zonal Tracking provides automated choke-point location tracking and web-based vehicle dispatching systems.

MyDealerLot systems enable dealers to provide a 'Ritz Carlton' level of services and help connect dealership sales staff to service clients for fostering enhanced long-term relationships.

About Fields Auto Group

With 32 franchises at 20 locations, Fields Auto Group serves customers in Florida, Illinois, Wisconsin, North Carolina and British Columbia. Everyone who purchases or leases a vehicle from Fields Auto Group is entitled to complimentary loaner vehicles with service appointments, as well as free car washes for the life of the vehicle. Fields' commitment to building long term relationships with customers has enabled Fields to grow from a single store in 1971 to North America's premier luxury auto group.