Premium Car Accessory Leader Thule Teams Up With What Car?

LONDON – Oct 5, 2011: What Car? has signed car accessory maker Thule to sponsor the Family car category of the 2012 What Car? Car of the Year Awards, which will be held in January 2012.

What Car? publishing director Andrew Golby said: “We are delighted to be working with Thule. It is apt that Thule is associated with the Family car category of our Awards ceremony, because whichever vehicle wins on the night, there is sure to be a Thule accessory to enhance it.”

Peter Barker, Thule’s UK general manager, said: “Safety is paramount to parents, and here at Thule we make it possible to put safety first while attaining an active lifestyle with your family.”

The benefits of the What Car? Awards sponsorship deal includes alignment with the most authoritative and trusted brand in motoring.

The What Car? Car of the Year Awards are acknowledged as the UK motoring ‘Oscars’, and the individual awards are coveted by all car makers around the world. The event is attended by more than 1200 industry figureheads alongside the most influential motoring correspondents from the wider media.

What Car? reaches almost three million consumers every month through its website, magazine or PR activity.

The What Car? Awards 2012 will be held at the Grosvenor House in London on Wednesday, January 11th, with top-class entertainment yet to be announced. Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand.