Continental Tire and Renowned TV Show Builders West Coast Customs Release Commercial

FORT MILL, SC--Oct. 4, 2011: From the maker of some of the world's finest ultra high-performance tires comes a new commercial featuring Ryan Friedlinghaus, owner of the premiere high-end modification shop, West Coast Customs. Continental Tire and West Coast Customs teamed up for the commercial and plan to release the 30-second spot in October during the airing of West Coast Customs' TV show, Inside West Coast Customs, on Discovery's HD Theater Thursday at 9 p.m. ET.

"Here at West Coast Customs, we build a lot of rides," said Friedlinghaus in the commercial while the camera pans to some of the shop's most extreme rides.  "But no matter what the style, we wrap everything in Continental tires."

Friedlinghaus and his shop have done exclusive custom builds for the MTV show Pimp My Ride , TLC's Street Customs and Street Customs Berlin, and are now on Discovery's HD Theater show, Inside West Coast Customs.  Friedlinghaus and his crew are world-renowned for their extreme vehicles, outrageous features and unique designs.

Continental Tire has been the "Official Tire" of West Coast Customs since 2007.  

The spots were produced by Mad Media of Oceanside, Calif., and were filmed at the West Coast Customs facility located in Corona, Calif.  Keep an eye out for the new commercial or watch the full spot on Continental Tire's YouTube page: Continental Tire on YouTube .

About Continental Tire

With sales of 26 billion euro in 2010, Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication. Continental currently has close to 160,000 employees in 45 countries.