Mitsubishi Motors Sales Increase for Thirteenth Month in a Row

FYI: Mitstubishi Buyer's Guide

CYPRESS, CA--Oct. 3, 2011: Mitsubishi Motors North America (MMNA) today reported September 2011 sales of 5,803 units which represents a 17% increase over the September 2010 sales figures.  

The increase extends a sales surge that began in September of 2010 and has continued for thirteen months, outpacing overall U.S. auto industry sales growth.  Mitsubishi's year-to-date 2011 sales are more than 59 percent higher than sales during the first nine months of last year.

"Consumers continue to be drawn to the styling, performance, and fuel efficiency of our Outlander Sport", said MMNA President & CEO Yoichi Yokozawa.  "Our momentum should be further enhanced when we launch a major advertising campaign later this month that focuses on next year's Outlander Sport production launch at our U.S. manufacturing facility in Normal, Illinois, and next month's sales launch of our all-electric Mitsubishi i."

This week, in Portland, Mitsubishi Motors kicks off the seven-week "Mitsubishi i 100% Electric Experience" test drive tour of Oregon, Washington and California.  The experiential marketing campaign targets potential electric vehicle shoppers ahead of the all-electric i's arrival in November at select dealerships.

September sales highlights include:

• Mitsubishi Motors North America sold 5,803 vehicles in September 2011, a 17% increase over September 2010 and Mitsubishi's highest sales total for the month of September since 2008
• Sales of Mitsubishi vehicles for calendar-year-to-date 2011 are at 65,875 units, a 59.1% increase over CYTD 2010 and also Mitsubishi's highest January through September sales total since 2008.
• The Outlander Sport model had another strong showing in September with 1,512 units sold

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, and marketing operations for Mitsubishi Motors in the United States.  MMNA sells cars and light trucks through a network of approximately 400 dealers.