Custom & Hot Rod Festival 2012

BEAULIEU, UNITED KINGDOM – Sept 30, 2011: Beaulieu is pleased to announce that the 2012 dates for its popular Custom event will be 16th & 17th June. One of the newer events on the Beaulieu calendar, it has in four years, rapidly expanded to a colourful gathering of over 600 vehicles on the Sunday Drive-In day.

For 2012 the event is expanding under a new name, Custom & Hot Rod Festival, to include a custom motorcycle element as well as custom cars. Beaulieu is delighted to announce that the Custom Motorcycle Show, held for the first time in Bournemouth earlier this year, will be moving permanently to Beaulieu to join the event. Hundreds of world class custom motorcycles will be on show including over 70 bikes entering the AMD World Championship of Custom Bike Building. There will also be hundreds of trade stands including custom bike dealers, custom accessories and hard parts, plus the Vendors and Merchandise Village and a Ride-In on both days of the show.

Beaulieu’s Commercial Director, Stephen Munn said “All the popular elements of the previous custom shows will remain, including weekend camping with evening entertainment, a Saturday Ride-out, trade stands and the Ride-In for custom vehicles owners. With the new additions to the show, we can promise a great weekend at Beaulieu for custom car and bike enthusiasts alike.”

Since the events inception by Beaulieu, custom car club Victory Wheelers has helped to jointly organise the weekend with the venue, with both organisations agreeing that the weekend element of the custom car show would be portrayed under the Victory Wheelers South Coast Internationals banner, although the event was entirely Beaulieu funded. The whole show has been a very successful collaboration between the two organisations.

Unfortunately, due to Beaulieu’s wish to expand the show to include the custom bike element, and the Wheelers preference to associate the South Coast international brand with a custom car only event, the organisations have agreed to part company amicably after this year's event.

Stephen Munn said: “We have enjoyed working with Victory Wheelers over the past three years; and thank them for the help they have given us in shaping the event thus far. We wish them well for the future of South Coast Internationals.”

In response, Keith Ellis, current Chairman of the Victory Wheeler’s Club stated:

” Unfortunately, due to Beaulieu’s wish to expand the show to include the custom bike element and the Wheelers preference to associate the South Coast Internationals brand with a primarily hot-rod and custom car event, the organisations have agreed to part company amicably.’’