Real Steel Star, Hugh Jackman, Joins Audi as Brand Ambassador

ZETLAND, AUSTRALIA – Sept 29, 2011: Audi Australia is proud to announce Australian super star, Hugh Jackman, as its newest brand ambassador at the local premiere of Disney’s latest action movie, Real Steel.

Real Steel, which premiered in Sydney on September 28, is a gritty, white-knuckle, action ride set in the near-future where the sport of boxing has gone high-tech. Jackman stars as Charlie Kenton, a washed-up fighter whose lost his chance at a title when 2000-pound, 8-foot-tall steel robots took over the ring. Now nothing but a small-time promoter, Charlie earns just enough money piecing together low-end robots from scrap metal to get from one underground boxing venue to the next. When Charlie hits rock bottom, he reluctantly teams up with his estranged son Max (Dakota Goyo) to build and train a championship contender. As the stakes in the brutal, no-holds-barred arena are raised, Charlie and Max, against all odds, get one last shot at a comeback.

At the film premiere, and to celebrate his new role as a brand Ambassador, Hugh Jackman arrived at the wheel of Audi’s futuristic and athletic R8 Spyder sportscar.

Jackman joins an exclusive and high profile group of leading Australians as Audi Ambassadors, including fellow actor, Naomi Watts, fashion luminary, Collette Dinnigan, and uber chef, Shannon Bennett, to name just a few.

Audi’s Ambassador program was established in 1997 to communicate the ‘human’ face of this premium German carmaker, by aligning with successful Australian personalities who are leaders in their field.

Now in its 14th year in Australia, the program has been incredibly successful, generating long-term relationships with key Australians who share the company’s brand values of sophisticated, sporty and progressive.