Research and Markets: Demand for comfort among European car owners puts automotive NVH market on the fast lane to success

DUBLIN--September 23, 2011: Research and Markets has announced the addition of Frost & Sullivan's new report "Trends and Opportunities in the European Market for Automotive NVH" to their offering.

“Trends and Opportunities in the European Market for Automotive NVH”

This Frost & Sullivan research service titled Trends and Opportunities in the European Market for Automotive NVH Materials provides details about acoustic insulation and acoustic absorption. In this research, Frost & Sullivan's expert analysts thoroughly examine the following noise, vibration and harshness (NVH) acoustic insulation applications: cockpit module, floor module, cargo management systems module and roofing systems.

Car owners in Europe often base their purchase decisions on the comfort and luxury offered by the cars, giving NVH material manufacturers many reasons to feel optimistic about their market prospects. High-quality, premium NVH materials will provide exceptional acoustic/vibration insulation and absorption. As powerful engines will require advanced materials to absorb the noise and vibration from the automotive unit at the source itself, NVH material manufacturers will be aiming to develop innovative and superior materials. An increase in the production of cars, especially in the mid segment, and OEMs' need to comply with the EU noise emission directive 2000/14/EC will also give a leg up to the NVH market.

Currently, polyurethane (PU) is the NVH material of choice across all automotive applications due to its excellent acoustic properties and light weight. With the perceptible shift towards more eco-friendly cars, participants have gradually begun to use natural products such as felt fibres, sugarcane fibres and soya fibres to create bio-based PU. However, this green trend has also triggered the use of recycled NVH materials, which is posing a great threat to the adoption of virgin NVH materials.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

Acoustic insulation market

• Cockpit module
• Floor module
• Cargo management systems module
• Roof module

Acoustic absorption market

• Bonnet liners
• Engine casing
• Wheel arches
• Frost & Sullivan Growth Partnership Services

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