300 Sales in Three Days: Peugeot's 508 RXH Limited Edition Sells Out

SYDNEY – Sept 22, 2011: Peugeot’s 508 RXH Limited Edition, launched at the Frankfurt motor show and available on-line to buyers in 12 European countries, is a sell out. Reservations for all 300 units have been sold in just three days.

It’s a highly promising start for the 508 RXH, to be delivered in the first half of 2012. It’s the second full hybrid diesel vehicle in the Peugeot range, with the front wheels driven by the diesel motor, the rear wheels by the electric and the option of full electric operation.

On sale at €48,950 in France, the Limited Edition is fitted with a number of special features including an Alcantara interior, keyless ignition, quad-zone automatic climate control, JBL hi fi pack, motorised tailgate, exclusive dashboard decor and a numbered aluminium plaque.

Its buyers get to be the first to sample the features of the 508 RXH, which combines stand-out style with exceptional driveability and high environmental standards from the 150-kilowatt four-wheel drive. CO2 emissions are no higher than 107 g/km in combined cycle.

Peugeot Australia is investigating the 508 RXH for possible launch here in the third quarter of 2012. Meanwhile it is continuing its diesel innovation story with the e-HDi micro-hybrid, and the 3008 HYbrid4 is coming mid next year.

“With the introduction of the micro-hybrid at the end of October Peugeot is continuing its diesel evolution, taking the company and our customers another step closer to achieving that fine balance between personal mobility and environmental responsibility,” said Richard Grant, National Marketing Manager of Peugeot Australia. “We’re looking forward to the future, and obviously many of our customers are too.”