Ford and SABEResPODER Join Efforts to Empower Hispanics Through Education

FYI: Ford Buyer's Guide

MIAMI--Sept. 21, 2011: Ford Motor Company andSABEResPODER, the leading provider of comprehensive and culturally relevant educational media solutions for Spanish-dominant Latinos in the United States, are joining forces once again to educate and empower Hispanics through an innovative educational media campaign in selected Hispanic markets across the nation.  The campaign is a continuation of last year's successful program which included digital out-of-home and print media as well as community events designed to educate the Hispanic community on the car buying process. "We are proud to partner again with a corporation that understands that education is transformative. With an iconic brand and industry leader in Ford, and a trusted voice in SABEResPODER, we have an opportunity to continue to educate consumers and empower lives." Amir Hemmat, President &CEO, SABEResPODER

Ford is a pioneer in educating Hispanics about the automotive industry including technology, green and safety. With Ford's support SABEResPODER created a special guide to instruct Hispanics about the vehicle buying process. The educational material consists of key considerations when buying a vehicle as well as a complete step-by-step process from vehicle selection to financing.

"Ford believes in creating a better world and a better community, by working with SABEResPODER we are reaching thousands of Hispanics with educational materials and tools that are practical and empowering," said David Rodriguez, Multicultural Marketing Manager of Ford.

SABEResPODER recently recognized Ford's Dave Rodriguez with the Educational Leadership Award for his work in empowering communities to become better informed, confident, and active participants in U.S. society.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. .