Turkcell Ensures Safe Transportation for Children Via Smart Vehicle

ISTANBUL--September 20, 2011:

Turkcell , the leading communication and technology company, has announced the launch of a smart vehicle application which provides a solution for schools and parents that enables them to track school buses online in real time.

Now parents can easily know if or when their children board, or alight from their service bus, as well as where the bus is at any time, and when it is due to arrive at its destination. Parents are sent a notification SMS based on preference when the school bus approaches its destination. Since the status of buses is being tracked in real time, with related individuals alerted whenever the speed limit is broken, the solution also incentivizes bus drivers to drive safely.

Currently, Turkcell Smart Vehicle is being used by 250,000 vehicles in Turkey. Turkcell Smart Vehicle ensures that vehicles featuring a SIM card can be tracked on a satellite map via the GPS system. Specifically, the centralized control system enables employers who use this solution to save 30% on fuel and 10% on maintenance costs.

About Turkcell

Turkcell is the leading communications and technology company in Turkey with 34.1 million subscribers and a market share of approximately 54% as of June 30, 2011 (Source: Operator's announcements and excluding the impact of the change in prepaid churn periods in Q2 2011). Turkcell is a leading regional player, with market leadership in five of the nine countries in which it operates with its approximately 61.7 million subscribers as of June 30, 2011. The company covers approximately 85% of the Turkish population through its 3G and 99.07% through its 2G technology supported network. It has become one of the first among the global operators to have implemented HSDPA+ and achieved a 42.2 Mbps speed using the HSPA multi carrier solution.